Creators Update Rollout Still Trails That of its Predecessor

Posted on September 26, 2017 by Paul Thurrott in Hardware, Windows 10 with 28 Comments

The latest data from AdDuplex shows that the Creators Update is now on 72.5 percent of Windows 10 PCs. But that’s still shy of the 91.2 percent figure from the Anniversary Update after the same time period.

As you may recall, AdDuplex is the largest cross-promotion network for Windows apps. The company empowers developers and publishers to promote their apps for free by helping each other. And each month it provides a glimpse at which Windows devices people are actually using.

Here’s what we see this month.

Creators Update gains again. As you might expect, the Creators Update saw another nice monthly gain, in this case of 7.5 percent over August. But as noted, its 72.5 percent usage share of all Windows 10 versions still falls short of Anniversary Update usage after the same amount of time had elapsed in 2016. And Anniversary Update usage remains pretty high, at 23.2 percent, given that the next update is less than a month away.

Creators Update usage varies by country. Perhaps unsurprisingly, Creators Update deployment varies by country. In the US, for example, it has hit 77.6 percent of Windows 10 PCs. But the Creators Update is running on 81.8 percent of PCs in Denmark, 85.7 percent of PCs in Zambia, and 79.5 percent in Iceland. In other countries, we see the reverse, with several still under 50 percent.

Top PC makers list is unchanged. HP remains the number one maker of Windows 10 PCs in use, with 25.2 percent usage share. Dell (16.1 percent), Lenovo (12.4), ASUS (9) and Acer (8.8) round out the top five. Microsoft is in 8th place with 2.8 percent usage share. (That’s about 14 million Surface PCs running Windows 10.)

Surface Laptop lags behind new Surface Pro. Contrary to my opinion about the Surface Laptop, it is being outsold handily by the new Surface Pro. Worldwide, 5.8 percent of Surface devices are the new Surface Pro, compared to just 1.7 percent for Surface Laptop. The US figures are similar: 4.4 percent for the new Surface Pro vs. 1.4 percent for Surface Laptop.


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Comments (28)

28 responses to “Creators Update Rollout Still Trails That of its Predecessor”

  1. skane2600

    So the Surface Laptop has 1.7 percent of the 2.8 percent of the Windows 10 devices made by MS, while all Windows 10 devices have less than 40% of the total Windows market.

    • Stokkolm

      In reply to skane2600:

      Huh? He's saying that Surface Laptop is 1.7 percent of the of all Surface devices in the wild (at least as measured by Ad Duplex). Paul didn't list numbers for the older Surface devices, but they make up the rest of that 2.8 percent. 100% of Surface devices make up 2.8% of all Windows PC's and 1.7% of Surface devices are Surface Laptops....get it?

      • skane2600

        In reply to Stokkolm:

        I guess you're right. In any case, the significant point remains, the Surface Laptop has a very tiny share of the Surface market which in turn has a tiny share of the Windows 10 market which in turn has a minority share of the overall Windows market.

        • hrlngrv

          In reply to skane2600:

          If one takes the AdDuplex numbers at face value and uses the 1.5 billion PCs in use estimate, then .017 * .028 * 1.5b = 714,000 Surface laptops. For a device which has been available for 6 months or so, that doesn't look that bad. However, I figure AdDuplex materially overstates overall Surface user share, so probably fewer than 500K Surface laptops in use to date.

              • skane2600

                In reply to BillBecker:

                You're right. it's .000476 or .0476%. I didn't multiply by 100 to properly make it a percentage. But regardless of my goof, it's still a very tiny percentage.

                • hrlngrv

                  In reply to skane2600:

                  A very tiny % of all PCs in use. If the average PC lasts 4 years, then ALL PCs sold in the most recent 6 months would make up 12.5% of all PCs in use. MSFT has less than 5% of new sales, that's be .625%. Then each Surface Laptops would be about every 13th device MSFT sells.

                • skane2600

                  In reply to hrlngrv:

                  I think there's a lot of "hand-waving" in your analysis, but in any case, Surface Laptops are in competition with all PCs, not just with devices that MS sells.

                • hrlngrv

                  In reply to skane2600:

                  My point is that at least 7/8 (87.5%) of PCs in use as of this AdDuplex stat collection would predate the original sales of Surface laptops, next MSFT has a tiny share of new PC sales, and Surface laptops seem to have a small share of MSFT's small share of new PC sales, but that small share may not be unreasonable for the world's currently most expensive Windows 10 S machines.

                • skane2600

                  In reply to hrlngrv:

                  If the Surface laptop is currently the only Windows 10S machine you can buy, it has to be the most expensive no matter what the price. We'll have to see how well the low-end machines do when they are available, but I don't see much advantage over a Chromebook. People could upgrade to Pro, but If the low-end market is supposed to compete with Chromebooks on simplicity and safety, upgrading to Windows Pro just erases those goals.

            • skane2600

              In reply to skane2600:

              So I was I voted down because somebody thanks my math is wrong or because my math is right?

  2. wright_is

    The problem is, the list doesn't cover most corporate users and any home users who don't use UWP apps with adverts...

  3. rameshthanikodi

    I think the usage of Windows 10 1703 has really been hurt by gamers putting off from it. The performance degradations in gaming are real and still not fixed as of the current insider build. I'm not sure how concerned Microsoft is, but they really need to find a way to implement new features without shipping showstopping bugs.

    Also, the Surface Laptop was already behind in its specs when it launched, and OEMs are already moving to 8th generation processors. Surface Laptop just isn't as class leading the same way Surface Pro is. Surface Laptop has a wonderful design (subject to debate), and a gorgeous screen, but that's about it.

  4. Win74ever

    People don't believe in Windows 10 anymore, that's why no one is bothering in upgrade.

  5. quikah

    There is an issue/bug with CU that seems to cause some systems to not do the update. I had a system that wouldn't update to CU until I checked the "Defer Upgrades" options. I have seen many reports of others also having this issue.

  6. hrlngrv

    Again, AdDuplex measures usage of PCs which use apps monitored by AdDuplex. If AdDuplex-monitored apps are representative, then AdDuplex's stats should be representative. However, that also means AdDuplex stats should be close to stats from other sources which measure similar things.

    IDC and Gartner for 2017Q2 show, respectively, HP with 22.8% and 20.8%, Lenovo with 20.5% and 19.9%, and Dell with 17.1% and 15.6%. IOW, AdDuplex showing Dell ahead of Lenovo while IDC and Gartner both show the opposite implies AdDuplex may not be particularly accurate. AdDuplex likely overstates Surface usage.

    • evox81

      In reply to hrlngrv:

      I would expect differences like these. Since, from my limited understanding, AdDuplex's data is sourced only from people who use store apps. Comparing that to a source that uses web traffic or sales, and you're going to see different numbers.

      • hrlngrv

        In reply to evox81:

        Thus my point: AdDuplex is at best representative of Windows 10 PCs used to run relatively many store apps, which may not be representative of Windows 10 PCs generally.

        • wright_is

          In reply to hrlngrv:

          And most of our business PCs have Anniversary on them, but they are pre-installed with the software the employees need and they don't generally ever visit the store (and the pre-installed apps, such as Candy Crush and Solitaire, are deleted from the devices, before the user gets anywhere near them.

  7. MikeGalos

    Which, of course, is what anyone paying attention would expect since Creators Update has been implemented with a rolling update gradually done as devices and drivers are certified as ready for release where earlier updates were rolled out on one day.

    • PeteB

      In reply to MikeGalos:

      Or users have just gotten wise to microsoft not really adding features in these updates, only slowly removing them - and have resorted to blocking them.

      MS has yet to demonstrate any value in an OS that's in a constant state of flux with no notable improvements.

      • MikeGalos

        In reply to PeteB:

        Apparently 3/4ths of all Windows 10 users disagree with you (and most of the others are waiting for their devices with odd drivers to be marked as clean for upgrade).

        • hrlngrv

          In reply to MikeGalos:

          I wonder of those 3/4 of Windows 10 users how many would know how to disable the AU to CU upgrade.

          • MikeGalos

            In reply to hrlngrv:

            The facts say that 3/4ths of all Windows 10 computers are now on the new build. And given a staggered roll-out to make life better for users with unusual hardware and drivers, that's exactly what would be expected - good upgrade percentage with a slower upgrade then when the build was sent to all devices at one time.

            I guess you're saying that since those facts don't conform to your theory those facts must be eliminated. The rest of us will draw conclusions based on the facts.

  8. richfrantz

    I had to force it. It wasn't coming down through WU and the next release is at the doors.