Creativity has been a big part of Microsoft’s marketing strategy this year. The company has been promoting creativity with new Surface devices, and it has also been the primary focus for Windows 10’s most recent feature updates. With the launch of products like Paint 3D and Remix 3D, Microsoft helped push creativity forward in Windows 10 with the help of 3D content. And that’s what the company’s holiday ad is all about.
Microsoft’s holiday ad tells the story of a young girl with an imaginary world full of 3D characters, including Gabe the Yeti – all made on Paint 3D using characters from Remix 3D on a Surface Book. A fantastic soundtrack (“Better Place” by Rachel Platten) accompanies the beautiful 3D animation, and all the characters come together in this cute little ad campaign for the holidays.
“When we are inclusive and celebrate our differences we can make the world a better place. 3D Holiday tells the story of a young girl who goes on an imaginary adventure through space where she and “Gabe the Yeti” encounter various characters who need a little love and support, culminating in a celebration for all,” Microsoft said. The company premiered the ad on Sunday Night Football last night, and you’ll probably see it quite a lot as we get closer to the holiday season.