Windows 10 and the Microsoft Store have an apps problem. And it’s all Microsoft’s fault.
Someday soon, perhaps even this week, Apple will release its first Microsoft Store app, iTunes. This will be celebrated by some, and I will at least acknowledge that it’s necessary on some level. But iTunes coming to the Microsoft Store in 2018 should be seen as the defeat that it is: While Apple is racing ahead with new mobile apps like Apple Music on modern mobile platforms, bringing a legacy desktop application like iTunes to Windows 10 just serves to highlight the utter pointlessness of the Universal Windows Platform (UWP) apps platform.