Microsoft Now Sells Hardware from its Windows 10 Store

Posted on March 24, 2018 by Paul Thurrott in Windows 10 with 17 Comments

Microsoft Now Sells Hardware from its Windows 10 Store

The Microsoft Store in Windows 10 was just updated with a new Devices tab by which you can buy Surface and third-party PCs, Xbox consoles, Mixed Reality headsets, and various other hardware peripherals.

I don’t see an announcement about this change, and I’m not even seeing it on all of my PCs for some reason. But this change impacts the current, shipping version of Windows 10 (version 1709). It’s not coming in a future release only.

From what I can tell, the actual product pages are pulled directly from Microsoft’s web-based store. For example, here is the Surface Laptop page.

But the higher-level product category pages—for things like “Shop Surface & PCs,” “Shop gaming PCs,” “Accessories,” and on so, are familiar-looking but a bit more like the Store experience in Windows 10.

In any event, this is a smart change, and one that many have been clamoring for. Brad, for example, has long wondered openly why Microsoft didn’t sell its software, hardware, and services from this Store. There have been some minor changes over the past year, such as the ability to subscribe to Office 365.

And this isn’t the only change coming to the Microsoft Store in Windows 10: In the next version of the OS, version 1803, the Store is also picking up a dedicated Edge Extensions tab.

(Random update: Actually, I’m seeing Edge Extensions on one 1709 PC, but not on another. So… God knows how these things get deployed.)


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