Alex Kipman Teases Microsoft’s MWC Announcement

Posted on February 11, 2019 by Paul Thurrott in Hardware, Windows 10 with 18 Comments

A teaser video posted by Alex Kipman only confirms that Microsoft will have an announcement at MWC later this month. The assumption, of course, is that this is about the next HoloLens.

There’s not much to the video, of course. But in a tweet with the text “#MWC19 – are you excited? I know I am…”, Microsoft Technical Fellow and HoloLens co-creator Alex Kipman introduces a short promo video. It’s very similar to early Surface promo videos in that it focuses on real-world materials and not an actual product. And there’s lots of metal melting and other nonsense.

But then there’s the payoff.

Just kidding, there’s no payoff. But since Kipman posted it, everyone will assume it’s about HoloLens. Not that there’s any evidence of that in the video. Perhaps the chip seen in the video, briefly, is Microsoft’s “new AI chip,” as Brad calls it. Or maybe it’s just a Snapdragon CPU. Whatever it is, there’s not much to get excited about: We already knew that Microsoft was announcing something at MWC and that Kipman was involved.

I guess we’ll know more soon enough.

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Comments (18)

18 responses to “Alex Kipman Teases Microsoft’s MWC Announcement”

  1. Yaggs

    I think HoloLens has the potential to be a pretty special piece of hardware. I would assume Microsoft is just going to let it stew in no where land until someone like Apple comes along with something just like it and makes it popular. Hopefully HoloLens is smaller, has a better field of view, and doesn't cost 3K... then again... iPhones cost 1.5K these days... I guess 3K for a futuristic AR headset is a steal!

  2. waethorn


    LMAO! Of course not!!

  3. Pierre Masse

    I don't understand why they would present anything Hololens at MWC. Bizarre.

  4. docpaul

    These sorts of CGI videos of magical computer innards were exciting a few years ago but are so done to death now it's almost insulting. I was so disappointed that we never got to see the latest Surface announcement and instead were shown this sort of nonsense.

  5. JCerna

    From what I can gather, it's a chip that I am guessing is for AR/VR/AI. I don't think Microsoft is going back to phones but maybe they partner with phone makers to have this chip on their phones and head sets. This better be a WOW of an announcement to have made that promo video.

  6. Mark from CO

    Paul: A bit cynical don't you think?

  7. MikeGalos

    That sure looked like gallium.

  8. waethorn

    A Surface Android phone geared towards privacy, without any Google spycraft included?


  9. Daekar

    You know, that was actually a good bit of animation. And it did leave me curious, mission accomplished.

  10. dcdevito

    Hey Paul, I'm excited, and there's nothing you can do to stop it :)

  11. irfaanwahid

    Or a surprise Andromeda device... ! One can wish anything!

  12. HellcatM

    Maybe they're making their own ARM chip? And/or maybe going in with Intel or AMD to make an Intel/AMD processor with ARM chip in it? BUT its probably the new AI chip.

  13. xapache

    I'm certain it is the teaser to announce the next Windows Phone. ;)

  14. mrdrwest

    The AdromedaLens Processing Core Mobile Edition 2019