Alex Kipman Teases Microsoft’s MWC Announcement

A teaser video posted by Alex Kipman only confirms that Microsoft will have an announcement at MWC later this month. The assumption, of course, is that this is about the next HoloLens.

There’s not much to the video, of course. But in a tweet with the text “#MWC19 – are you excited? I know I am…”, Microsoft Technical Fellow and HoloLens co-creator Alex Kipman introduces a short promo video. It’s very similar to early Surface promo videos in that it focuses on real-world materials and not an actual product. And there’s lots of metal melting and other nonsense.

Windows Intelligence In Your Inbox

Sign up for our new free newsletter to get three time-saving tips each Friday — and get free copies of Paul Thurrott's Windows 11 and Windows 10 Field Guides (normally $9.99) as a special welcome gift!

"*" indicates required fields

This field is for validation purposes and should be left unchanged.

But then there’s the payoff.

Just kidding, there’s no payoff. But since Kipman posted it, everyone will assume it’s about HoloLens. Not that there’s any evidence of that in the video. Perhaps the chip seen in the video, briefly, is Microsoft’s “new AI chip,” as Brad calls it. Or maybe it’s just a Snapdragon CPU. Whatever it is, there’s not much to get excited about: We already knew that Microsoft was announcing something at MWC and that Kipman was involved.

I guess we’ll know more soon enough.

Tagged with

Share post

Please check our Community Guidelines before commenting

Conversation 18 comments

  • Yaggs

    11 February, 2019 - 8:15 am

    <p>I think HoloLens has the potential to be a pretty special piece of hardware. I would assume Microsoft is just going to let it stew in no where land until someone like Apple comes along with something just like it and makes it popular. Hopefully HoloLens is smaller, has a better field of view, and doesn't cost 3K… then again… iPhones cost 1.5K these days… I guess 3K for a futuristic AR headset is a steal!</p>

    • millerkl61

      Premium Member
      11 February, 2019 - 8:48 am

      <blockquote><em><a href="#404051">In reply to Yaggs:</a></em></blockquote><p>"Special" as in special needs? ;)</p>

  • xapache

    11 February, 2019 - 8:29 am

    <p>I'm certain it is the teaser to announce the next Windows Phone. ;)</p>

    • SvenJ

      11 February, 2019 - 7:54 pm

      <blockquote><a href="#404063"><em>In reply to xapache:</em></a><em> </em>If so you can add the cost of that video to the eventual writedown.</blockquote><p><br></p>

  • HellcatM

    11 February, 2019 - 8:49 am

    <p>Maybe they're making their own ARM chip? And/or maybe going in with Intel or AMD to make an Intel/AMD processor with ARM chip in it? BUT its probably the new AI chip.</p>

  • irfaanwahid

    11 February, 2019 - 8:57 am

    <p>Or a surprise Andromeda device… ! One can wish anything!</p>

  • dcdevito

    11 February, 2019 - 9:29 am

    <p>Hey Paul, I'm excited, and there's nothing you can do to stop it :)</p>

  • Daekar

    11 February, 2019 - 9:44 am

    <p>You know, that was actually a good bit of animation. And it did leave me curious, mission accomplished.</p>

  • waethorn

    11 February, 2019 - 10:17 am

    <p>A Surface Android phone geared towards privacy, without any Google spycraft included?</p><p><br></p><p><br></p><p><br></p><p><br></p><p><br></p><p><br></p><p>*PSYCH!!</p>

  • MikeGalos

    11 February, 2019 - 10:30 am

    <p>That sure looked like gallium.</p>

  • waethorn

    11 February, 2019 - 11:06 am

    <p>Cortana-on-a-chip?</p><p><br></p><p>LMAO! Of course not!!</p>

  • Mark from CO

    11 February, 2019 - 1:27 pm

    <p>Paul: A bit cynical don't you think?</p>

    • docpaul

      11 February, 2019 - 7:07 pm

      <blockquote><em><a href="#404136">In reply to Mark from CO:</a></em></blockquote><p>No. This is nonsense. Cynicism is the appropriate response.</p>

  • JCerna

    Premium Member
    11 February, 2019 - 6:17 pm

    <p>From what I can gather, it's a chip that I am guessing is for AR/VR/AI. I don't think Microsoft is going back to phones but maybe they partner with phone makers to have this chip on their phones and head sets. This better be a WOW of an announcement to have made that promo video.</p>

  • docpaul

    11 February, 2019 - 6:30 pm

    <p>These sorts of CGI videos of magical computer innards were exciting a few years ago but are so done to death now it's almost insulting. I was so disappointed that we never got to see the latest Surface announcement and instead were shown this sort of nonsense.</p>

    • mrdrwest

      12 February, 2019 - 6:38 pm

      <blockquote><em><a href="#404179">In reply to DocPaul:</a></em></blockquote><p>I like a well crafted trailer / preview.</p>

  • Pierre Masse

    11 February, 2019 - 11:26 pm

    <p>I don't understand why they would present anything Hololens at MWC. Bizarre.</p>

  • mrdrwest

    12 February, 2019 - 6:37 pm

    <p>The AdromedaLens Processing Core Mobile Edition 2019</p>

Windows Intelligence In Your Inbox

Sign up for our new free newsletter to get three time-saving tips each Friday

"*" indicates required fields

This field is for validation purposes and should be left unchanged.

Thurrott © 2024 Thurrott LLC