HoloLens Can Thrive Because it Passes the “AACO” Test (Premium)


Don’t understand how Microsoft can make a thriving business out of a niche product like HoloLens? You’re not asking the right questions.

While I’m still not necessarily comfortable with the new Microsoft, this strange new company led by Satya Nadella, I can at least logically explain what it takes for any product or service the company makes to survive and even thrive in this organization. Indeed, it’s a fairly simple formula. It needs to pass what I call the AACO test.

Gain unlimited access to Premium articles.

With technology shaping our everyday lives, how could we not dig deeper?

Thurrott Premium delivers an honest and thorough perspective about the technologies we use and rely on everyday. Discover deeper content as a Premium member.

Become a Premium Member Create a Free Account