Don’t understand how Microsoft can make a thriving business out of a niche product like HoloLens? You’re not asking the right questions.

While I’m still not necessarily comfortable with the new Microsoft, this strange new company led by Satya Nadella, I can at least logically explain what it takes for any product or service the company makes to survive and even thrive in this organization. Indeed, it’s a fairly simple formula. It needs to pass what I call the AACO test.