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HoloLens Can Thrive Because it Passes the “AACO” Test (Premium)

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Don’t understand how Microsoft can make a thriving business out of a niche product like HoloLens? You’re not asking the right questions.

While I’m still not necessarily comfortable with the new Microsoft, this strange new company led by Satya Nadella, I can at least logically explain what it takes for any product or service the company makes to survive and even thrive in this organization. Indeed, it’s a fairly simple formula. It needs to pass what I call the AACO test.

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