Lenovo Targets SMBs with New ThinkBook Line

Posted on May 13, 2019 by Paul Thurrott in Hardware, Windows 10 with 7 Comments

Lenovo today announced a new lineup of ThinkBook ultra-thin laptops aimed at small- and medium-sized businesses. The ThinkBook brand is new and will sit alongside ThinkPad and Lenovo’s other PC brands.

“The new wave of young business leaders expects their workplace devices to do more but with a minimalist look,” Lenovo senior vice president Eric Yu says. “ThinkBook is a perfect fit to fill this existing product gap in the SMB marketplace.”

Lenovo is kicking off the ThinkBook era with two ThinkBook S series laptops, which come in both 13.3- and 14-inch versions. Both, Lenovo says, are “designed for business buyers unwilling to make trade-offs in essentials such as, security, reliability, and support services, while satisfying the demand for sleek-looking devices that bring the familiar smartphone experience to PCs.”

The new ThinkBooks have a premium look and feel and are wrapped in aluminum and magnesium metals in what Lenovo calls a Mineral Grey finish. The PCs can lay flat and weigh just 2.95 pounds and 3.3 pounds, respectively. Each features a Windows Hello fingerprint reader, a ThinkShutter privacy cover for the webcam, HARMAN speakers with Dolby Audio, premium Full HD displays with Dolby Vision, spill-and resistant keyboards. Each offers up to 11 hours of battery life and RapidCharge technology that can provide 80 percent battery capacity on one hour’s charge.

The ThinkPad 13s and 14s are powered by 8th-generation Intel Core processors, SSD storage, and Intel UHD 620 or discrete AMD Radeon 540X graphics.

The ThinkBook 13s will be available in late May 2019 and will start at $730. The ThinkBook 14s will be also be available in late May 2019, but with an expected starting price of $750.

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