The New Normal (Premium)


OK, it was modest, but PC sales still grew in 2019. Here’s a look at what happened and at how things will change in the future.

First, it’s helpful to remember that while PC sales did, in fact, fall for seven years straight until 2019, the market has really been pretty flat since 2016. That was the last year in which we say a large, double-digit drop in year-over-year unit sales. And, perhaps more interesting, it was a year in which the industry sold 265 million units, a volume that is almost identical to this past year’s 264 million units. I would describe this period of time as “flat,” and it appears that the PC industry has at least temporarily plateaued after some bad years of freefall.

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