With the announcement this week of macOS Big Sur, Apple has once again embarrassed Microsoft and Windows 10.

We often discuss the different ways in which Microsoft and Apple solve the same problems. In the recent discussion about Apple transitioning the Mac to its own ARM-based silicon, for example, I contrasted Microsoft’s scattershot history of inept and incomplete public releases over time with the way that Apple waits until its ready and then releases a complete solution. It’s clear that Apple’s approach is not just better but correct. And I’ll further that notion by describing Apple’s approach as more responsible. Not just for itself but for its customers.