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Move Slowly and Fix Things (Premium)

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He hasn’t, but if Panos Panay were to ask me my advice on running Windows, I’d tell him to do what he’s been doing with Surface. Yes, I’m sometimes critical of the slow pace at Surface, but this is exactly what Windows needs right now.

As you may know, the phrase “move fast and break things” originated at Facebook, and it was the internal motto of that firm until 2014. "Unless you are breaking stuff, you are not moving fast enough,” Facebook founder Mark Zuckerberg once said, referring to this motto. But let’s not give Zuckerberg or Facebook credit for this creation: This motto is really just a rephrasing of the “competing on Internet time” mantra of Netscape in the 1990s, and it was used for the same reason, to separate the new and fast from the old and slow. It was seen as a differentiator.

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