Microsoft Looks to Future HoloLens Consumer Experiences with the NFL

Posted on February 2, 2016 by Paul Thurrott in Windows 10 with 0 Comments

Microsoft Looks to Future HoloLens Consumer Experiences with the NFL

While HoloLens will roll out only in limited form to vertical markets at first, Microsoft is naturally looking to a future of broader consumer applications as well. And this week it came up with a vision of what it could be like to use HoloLens to enjoy NFL football games in the future.

The HoloLens/NFL tie-up was introduced at a Super Bowl 50 panel discussion today in San Francisco. I was invited to this event, but couldn’t justify the travel expenses, so Microsoft was nice enough to brief me ahead of time. Here’s what I learned.

This is a concept, not a plan. A video showing how HoloLens could be used in the future is just a concept. It displays HoloLens capabilities that exceed those of the first unit, for example, and represents some ideas that both Microsoft and the NFL have at the moment.

fov

A TV display that expands beyond the edges of your set. You may recall that Microsoft originally intended to include a technology with Xbox One that would project the game graphics onto the wall around your HDTV, providing a more interactive and bigger display. In the video, HoloLens accomplishes this for NFL games, in real time.

hololens-nfl

Stats, replays and more. Regardless of how it’s displayed—on the wall, on the tablet, whatever—this secondary display can also be used to provide other in-game information, while the game is happening.

unrealistic

Some of the concepts are a bit more fanciful than others, but I appreciate that Microsoft is finally incorporating how the HoloLens field of view will impact the experience into some of its demos. (But not all.) Maybe they are listening. 🙂

Here’s the video.

 

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