Microsoft, The Security Company


During its lifetime, Microsoft has had to overcome many challenges. Everything from beating out Apple and IBM to become the dominant PC OS to dealing with the European Union after it was concluded the company was using monopolistic practices to push its own software ahead of its competition.

Even with these obstacles, the company has managed to capitalize on trends in the market before they arrive, such as the creation of their cloud platform, while also missing some obvious ones, too, such as the mobile smartphone segment. But with each change in the market, Microsoft has found a way to adapt and remain relevant, and if you are not looking closely, the company is in the middle of another pivot about how it is positioning its products.

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