Apple’s Largest 2018 iPhone Will Reportedly Be Called iPhone Xs Max

Apple’s releasing three new iPhones next week: a 5.8-inch iPhone, a 6.1-inch iPhone, and a 6.5-inch iPhone. All the new iPhones have a design similar to the iPhone X and include iterative upgrades from last year’s iPhones.

Like every other year, there’s been a bunch of leaks about the new iPhones coming out next week. We already know how the 5.8-inch and the 6.5-inch models will look, for example. We even got to know the name of the new iPhone 5.8-inch and 6.5-inch last week: iPhone Xs. And now, 9to5Mac is reporting that the larger 6.5-inch model will be called the iPhone Xs Max, instead of the usual iPhone Xs Plus.

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That’s an interesting change in branding for sure, especially because the public is already familiar with the Plus branding. I assume Apple is opting for the different Max branding to avoid confusion around pricing, as the iPhone Xs Max will likely be a lot more expensive than the usual iPhone Plus models. Either way, we will find out all the official details on the 12th of September. Only a few more days to go now.

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Conversation 29 comments

  • MikeGalos

    05 September, 2018 - 2:41 pm

    <p>iPhone Excess Max?</p><p><br></p><p>Seriously?</p><p><br></p><p>Apple's <em>THAT </em>tone deaf these days?</p><p><br></p>

    • Winner

      05 September, 2018 - 7:32 pm

      <blockquote><em><a href="#317166">In reply to MikeGalos:</a></em></blockquote><p>Well it is better than iPhone 365 with FaceID, with iOS12 Web Surfers Update, for Consumers!</p>

      • dontbe evil

        06 September, 2018 - 4:24 am

        <blockquote><em><a href="#317388">In reply to Winner:</a></em></blockquote><p><br></p><p>where did you take inspiration from that names? I cannot find anything similar for other devices</p>

    • jimchamplin

      Premium Member
      05 September, 2018 - 7:33 pm

      <blockquote><em><a href="#317166">In reply to MikeGalos:</a></em></blockquote><p>Ten-Ess Max</p>

    • cryogenicallyfrozen

      05 September, 2018 - 9:18 pm

      <blockquote><em><a href="#317166">In reply to MikeGalos:</a></em></blockquote><p>“….for the well endowed man in your life.” – Apple</p>

  • MadsM

    05 September, 2018 - 2:42 pm

    <p>Needs more X's.</p>

  • pwrof3

    05 September, 2018 - 2:54 pm

    <p>They really need to drop the X and just say Ten. I only ever hear people say "X" instead of "Ten." It just creates confusion. </p>

  • flipside

    Premium Member
    05 September, 2018 - 3:32 pm

    <p>Hey Apple, Android phones makers called from the early part of this century called , they want to sue as your copying there naming style</p>

  • Trickyd

    05 September, 2018 - 5:53 pm

    <p>Max doesn't sound classy/elegant enough to be used by Apple? Not to mention 'Max' sounding like Macs so I would have thought a Pro moniker would be more likely and would follow the lead of the iPad. </p>

  • ianhead

    05 September, 2018 - 7:46 pm

    <p>"iPhone Xtra Small Big"</p>

    • wright_is

      Premium Member
      06 September, 2018 - 12:04 am

      <blockquote><em><a href="#317404">In reply to ianhead:</a></em></blockquote><p>Yeah, that was my first thought as well.</p>

  • Stooks

    05 September, 2018 - 8:27 pm

    <p>OMG!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!</p><p><br></p><p>Who cares.</p>

  • ayebang

    06 September, 2018 - 1:25 am

    <p>iPhone is the most over price mobile phone on earth really.</p><p><br></p><p>Not to mentioned, Apple forced the existing users to change to new iPhone by releasing new iOs to slow down the existing iPhone..</p>

    • Saarek

      06 September, 2018 - 12:34 pm

      <blockquote><a href="#317509"><em>In reply to ayebang: </em></a> Yes, iOS 12 supporting the iPhone 5s which dates all the way back to 2013 is the perfect example that Apple is out to screw over old iPhone customers……. Oh wait, no, in fact it's the perfact example against your so called point.</blockquote><blockquote><br></blockquote><blockquote>Perhaps you need to think again, iOS 12 works really well on an iPhone 5s, I know because my wife uses it on the latest beta.</blockquote><blockquote>Of course I suppose you could try and get the same type of life from an Android handset…… Oh wait, no you can't can you. </blockquote><p><br></p>

  • dontbe evil

    06 September, 2018 - 4:23 am

    <p>wow such important news deserve a whole article</p>

  • dcdevito

    06 September, 2018 - 7:45 am

    <p>Too bad Steve Jobs can't come back again to streamline their product lines a 2nd time</p>

    • Chris_Kez

      Premium Member
      06 September, 2018 - 11:10 am

      <blockquote><em><a href="#317659">In reply to dcdevito:</a></em></blockquote><p>Amen; but alas, as the only maker of iOS-based phones Apple is in the unfortunate position of having to satisfy a huge number of interested consumers at a range of price points while still maintaining high margins. </p>

  • locust infested orchard inc

    06 September, 2018 - 10:15 am

    <p>Yeeeesssssss !!! The awesomeness of the Cupertino engineers in developing the <span style="color: rgb(0, 0, 0);">iPhone Xs Max. For sure it deserves the 'Max' moniker — Maximum price, Maximum notch, Maximum farce.</span></p><p><br></p><p><span style="color: rgb(0, 0, 0);">I jolly well hope PepsiCo Inc sue Apple Inc for labelling the 6.5" forthcoming product with 'Max', because in no way does this product convey a sense of 'Max' (as Apple would like us to believe) as compared to Pepsi Max.</span></p><p><br></p><p>Rather Apple should have employed The Coca-Cola Company's strategy of calling the 6.5" loser as the iPhone Xs Zero — Zero finesse, Zero elegance, Zero innovation.</p>

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