Amazon Launches New Fire TV Models and Expand Luna to More Markets

Amazon is updating its Fire TV lineup today with new models and an expansion to more markets including the UK, Germany, and Mexico. The company also announced today that it now sold over 200 million Fire TV devices globally, a number that includes both Fire TV streaming sticks and Fire TV smart TVs.

The Fire TV Omni QLED Series now offers three new screen sizes, 43”, 50”, and 55”. All Fire TV Omni QLED Series models come with a 4K Quantum Dot Technology (QLED) display, far-field microphones for Alexa commands, and support for the supports open-source Audio Streaming for Hearing Aids (ASHA) protocol to stream sound directly to hearing aids and implants.

Amazon also announced updates to the Omni QLED’s Fire TV Ambient Experience, which turns these TVs into always-on displays that can also provide glanceable information about calendar events and reminders. A dynamic art feature is coming later this year to display a personalized selection of art pieces that will evolve throughout the day based on temperature, weather, and other factors.

In addition to the three new screen sizes for the Fire TV Omni QLED series, Amazon is launching its most affordable Fire TV model with the Fire TV-2 Series starting at $200. This new model comes in 32” and 40” Full HD displays with support for HDR 10, HLG, and Dolby Digital audio.

Lastly, Amazon is also launching its Luna cloud gaming service in Germany, the UK, and Canada today. The service has been US-only since its early access launch back in October 2020, and it’s currently available on many platforms including Fire TV devices.

Luna has various channels you can subscribe to, but if you’re an Amazon Prime subscriber, you can play a rotating selection of games for free. Moreover, you can also link your Ubisoft account and play select PC games you own on Amazon Luna.