Amazon’s New AI Tool Lets Sellers Create Product Pages With a Simple Link

Amazon is leveraging generative AI technology to help sellers create product listings with just a URL. The company believes that its new AI tool will be able to create “high-qualilty product detail pages” based on the information that already exists on a company’s website.

Last year, the company had already started experimenting with generative AI to create descriptive product pages using just a few words and an image of a product provided by sellers. However, Amazon’s new AI tool can now pull that information automatically after sellers just share a link to an existing listing they already have on their website.

“In addition to using sparse amounts of text or an image to generate listings, we are now launching the ability for sellers to simply leverage their existing listings by just providing Amazon with a URL, which is automatically parsed by our generative AI-based features, to seamlessly create high-quality, engaging listings for Amazon’s store,” explained Mary Beth Westmoreland, Vice President, Worldwide Selling Partner Experience. “This will further enhance and streamline the process of creating product listings, saving our selling partners more time and effort while developing listings for Amazon’s store that appeal to customers and help drive sales.”

If you frequently shop things on Amazon, you may have noticed that the site is still filled with low-quality listings, which may also be poorly translated from other languages. Creating detailed product pages takes time, but Amazon’s generative AI technology promises to automate that process for sellers. “We’ve compared the AI-generated content to non-AI generated content and found improvements across measures of clarity, accuracy, and detail, which can increase a product’s discoverability when customers search in Amazon’s store,” the Amazon exec said today.

According to the company, more than 100,000 of its selling partners have already used one or more of its generative AI listing tools. The ability to create product listings using a URL starts rolling out today, and it will be available for all sellers in the US in the coming weeks. However, sellers interested in using this new capability will need to make sure that they own the content that’s on the URL they share with Amazon. The company also always recommends sellers manually review its generated product details before submitting them.