Apple Leaks Names of Its 2018 iPhones Ahead of Launch

Image Credit: Guilherme Rambo

We are only hours away from the official launch of Apple’s 2018 iPhones. The company is releasing three new iPhone devices this year: a 5.8-inch model, a 6.1-inch model, and a 6.5-inch model. All the new iPhones will be based on the original iPhone X, gaining features like an edge-to-edge display and Face ID.

So far, we had lots of questions about the branding of these new phones. Nobody really knew what Apple would do call all these new phones — and there were lots of names thrown around, including things like iPhone XS Plus, iPhone Xc, iPhone 9, etc. Just recently, though, things started becoming a bit more clear: with trusted publications revealing names of all the new phones: iPhone Xs (5.8-inch), iPhone Xr (6.1-inch), and iPhone Xs Max (6.5-inch).

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Today, Apple has mistakenly confirmed the names of its new phones, according to ATH (via The Verge). The company put up a sitemap for its AppleCare websites for the new phones, seemingly confirming the iPhone Xs, iPhone Xs Max, and the iPhone Xr branding. The sitemap has since been pulled down, though that should be more than enough to confirm the names of its new products and settle things after all the leaks and rumors.

We will be covering Apple’s event live, so keep an eye out for all the coverage on

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Conversation 25 comments

  • thalter

    Premium Member
    12 September, 2018 - 7:18 am

    <p>These names are “Xsively” dumb to the max.</p>

    • jimchamplin

      Premium Member
      12 September, 2018 - 8:15 am

      <blockquote><em><a href="#321207">In reply to thalter:</a></em></blockquote><p>“Tensively?” </p>

  • rfog

    12 September, 2018 - 7:24 am

    <p>As indirect reasoning, that means they will be able at least for reserve at the end of the Keynote…</p>

    • rfog

      12 September, 2018 - 7:56 am

      <blockquote><a href="#321209" target="_blank"><em>In reply to rfog:</em></a></blockquote><p>WTF? Who has voted negative this message? In what is offending or misleading?</p>

      • StevenLayton

        12 September, 2018 - 10:03 am

        <blockquote><a href="#321223"><em>In reply to rfog:</em></a><em> Its not offending or misleading, and your 'WTF' post got negative votes because you asked why your previous post got negative votes. Its just a symptom of forums recently. This post I'm writing in your defence will get negative votes, watch. 3, 2, 1….</em></blockquote><p><br></p>

  • Stooks

    12 September, 2018 - 7:35 am

    <p>I remember when Jobs came back to Apple and cut the number of models/options.</p><p><br></p><p>The iPhone and MacBook options are a mess. </p>

    • StevenLayton

      12 September, 2018 - 8:05 am

      <blockquote><em><a href="#321217">In reply to Stooks:</a></em></blockquote><p>People have different needs and preferences on phone sizes, and also the size of their wallets. It might be 'messy', but Apple is smart to offer choices.</p>

      • Rob_Wade

        12 September, 2018 - 8:46 am

        <blockquote><em><a href="#321227">In reply to StevenLayton:</a></em></blockquote><p>LOL. "Choices".</p>

        • StevenLayton

          12 September, 2018 - 10:01 am

          <blockquote><em><a href="#321271">In reply to Rob_Wade:</a></em></blockquote><p>Instead of offering one thing, they offer multiple things. Isn't this a choice? Isn't choice better?</p>

      • locust infested orchard inc

        12 September, 2018 - 11:33 am

        <blockquote><em><a href="#321227">In reply to StevenLayton:</a></em></blockquote><p>Huh ? Choices ?</p><p><br></p><p>Yeah, Rob_Wade (commenter above) is right to LOL, because the only choice in town is the insidious ridiculous notch.</p><p><br></p><p>Where's the choice to have a 2018 iPhone model without a notch ?</p><p><br></p><p>Apple have essentially thrust the notch to all iSheeple – and knowing the bleating faithful, will gladly accept and hail the notch a wondrous engineering feat that is aesthetically pleasing. </p>

        • StevenLayton

          12 September, 2018 - 12:07 pm

          <blockquote><a href="#321408"><em>In reply to locust infested orchard inc:</em></a><em> Everyone, of course, has the choice NOT to buy an iPhone.</em></blockquote><p><br></p>

  • SeattleMike

    Premium Member
    12 September, 2018 - 8:14 am

    <p>iPhone Excess? Seriously? The joke writes itself!</p>

    • AnOldAmigaUser

      Premium Member
      12 September, 2018 - 12:00 pm

      <blockquote><em><a href="#321230">In reply to SeattleMike:</a></em></blockquote><p>Excess Max…</p>

  • Rob_Wade

    12 September, 2018 - 8:45 am

    <p>Why does anyone care about the names? Apple could collapse into a pile of its own dung today, for all I care.</p>

    • locust infested orchard inc

      12 September, 2018 - 11:26 am

      <blockquote><em><a href="#321270">In reply to Rob_Wade:</a></em></blockquote><p>I so hope your vision comes true today whilst the team from Orchard Inc. present themselves live from the Steve Jobs Theatre.</p>

    • Gregory Steeno

      Premium Member
      12 September, 2018 - 11:56 am

      <blockquote><em><a href="#321270">In reply to Rob_Wade:</a></em></blockquote><p><br></p><p>LOL. A successful innovative American company that basically defined the modern smartphone era (among other things), yet it appears as if they've somehow stirred up some personal rage and pissant comments.</p><p><br></p><p>Very curious, why the hate?</p><p><br></p><p><br></p>

  • F4IL

    12 September, 2018 - 9:10 am

    <p>The lack of a headphone jack, combined with a notch and a higher price-tag seems to be what people want these days. These will be making record sales no doubt.</p>

  • MikeGalos

    12 September, 2018 - 9:34 am

    <p>Seeing we already had a story on the iPhone Excess and iPhone Excess Max names and the Xr name for the "This model shows you're too poor to own an Apple product so we know nobody will buy it but it keeps our base price down" version leaked out a couple of days ago, did we really need another story about the leak being confirmed by another leak to keep Apple on the front page?</p>

  • Brazbit

    12 September, 2018 - 11:25 am

    <p>You would think that they would avoid the tag Max on their products. </p><p><br></p><p>iPhoneX iPhoneXR iPhoneXSMaxiPad iPadPro Mac… </p><p><br></p><p><br></p>

    • locust infested orchard inc

      12 September, 2018 - 12:01 pm

      <blockquote><a href="#321402"><em>Quote by Brazbit: "iPhoneXSMaxiPad"</em></a></blockquote><p><br></p><p><strong style="background-color: rgb(255, 255, 255); color: rgb(0, 110, 206);">"XSMaxiPad" </strong><span style="background-color: rgb(255, 255, 255);">is reminiscent of a certain woman's hygiene product, dare I say it, for XS (excess) flow.</span></p><p><br></p><p><span style="background-color: rgb(255, 255, 255);">Hence my previous comment above regarding bladder control, or lack thereof.</span></p>

  • Jeffery Commaroto

    12 September, 2018 - 11:35 am

    <p>The only names that actually matter are Apple and iPhone the rest is superfluous.</p><p><br></p><p>Consumers know this, "I want an iPhone. There is a new iPhone. There are options. I like a smaller phone or I like a bigger phone. It costs HOW MUCH? Crap. Oh it costs how much per month? OK I can live with that."</p><p><br></p><p>It's like a car. "What do you drive?" Reply "Brand, Model."</p><p><br></p><p>Only a few people will ever ask… "Is it an LT, LX, SR, SXT, SXRT" etc. The version most consumers end up with is largely dependent on how much it costs per month. "The SXRTLBBQD is the one I want but the SX is the one I can make the monthly payments on. Let's go with that!"</p>

  • locust infested orchard inc

    12 September, 2018 - 11:50 am

    <p><strong style="color: rgb(140, 140, 140);">Quote by Mehedi Hassan, "Apple </strong><strong style="color: rgb(22, 114, 167); background-color: rgb(255, 255, 255);">Leaks </strong><strong style="color: rgb(140, 140, 140);">Names of Its 2018 iPhones Ahead of Launch"</strong></p><p><br></p><p>I am so gushing for my bladder to <strong style="color: rgb(0, 110, 206);"><em>leak</em></strong> all over these iNotches.</p><p><br></p><p>I shall be so relieved (pun intended) when this Apple event comes to a dribbling close.</p>

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