Apple Leaks Names of Its 2018 iPhones Ahead of Launch

Posted on September 12, 2018 by Mehedi Hassan in Apple, Mobile, iOS with 24 Comments

Image Credit: Guilherme Rambo

We are only hours away from the official launch of Apple’s 2018 iPhones. The company is releasing three new iPhone devices this year: a 5.8-inch model, a 6.1-inch model, and a 6.5-inch model. All the new iPhones will be based on the original iPhone X, gaining features like an edge-to-edge display and Face ID.

So far, we had lots of questions about the branding of these new phones. Nobody really knew what Apple would do call all these new phones — and there were lots of names thrown around, including things like iPhone XS Plus, iPhone Xc, iPhone 9, etc. Just recently, though, things started becoming a bit more clear: with trusted publications revealing names of all the new phones: iPhone Xs (5.8-inch), iPhone Xr (6.1-inch), and iPhone Xs Max (6.5-inch).

Today, Apple has mistakenly confirmed the names of its new phones, according to ATH (via The Verge). The company put up a sitemap for its AppleCare websites for the new phones, seemingly confirming the iPhone Xs, iPhone Xs Max, and the iPhone Xr branding. The sitemap has since been pulled down, though that should be more than enough to confirm the names of its new products and settle things after all the leaks and rumors.

We will be covering Apple’s event live, so keep an eye out for all the coverage on Thurrott.com.

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Comments (24)

24 responses to “Apple Leaks Names of Its 2018 iPhones Ahead of Launch”

  1. thalter

    These names are “Xsively” dumb to the max.

  2. Jeffery Commaroto

    The only names that actually matter are Apple and iPhone the rest is superfluous.


    Consumers know this, "I want an iPhone. There is a new iPhone. There are options. I like a smaller phone or I like a bigger phone. It costs HOW MUCH? Crap. Oh it costs how much per month? OK I can live with that."


    It's like a car. "What do you drive?" Reply "Brand, Model."


    Only a few people will ever ask... "Is it an LT, LX, SR, SXT, SXRT" etc. The version most consumers end up with is largely dependent on how much it costs per month. "The SXRTLBBQD is the one I want but the SX is the one I can make the monthly payments on. Let's go with that!"

  3. Brazbit

    You would think that they would avoid the tag Max on their products.


    iPhoneX iPhoneXR iPhoneXSMaxiPad iPadPro Mac...



  4. MikeGalos

    Seeing we already had a story on the iPhone Excess and iPhone Excess Max names and the Xr name for the "This model shows you're too poor to own an Apple product so we know nobody will buy it but it keeps our base price down" version leaked out a couple of days ago, did we really need another story about the leak being confirmed by another leak to keep Apple on the front page?

  5. F4IL

    The lack of a headphone jack, combined with a notch and a higher price-tag seems to be what people want these days. These will be making record sales no doubt.

  6. Rob_Wade

    Why does anyone care about the names? Apple could collapse into a pile of its own dung today, for all I care.

  7. SeattleMike

    iPhone Excess? Seriously? The joke writes itself!

  8. Stooks

    I remember when Jobs came back to Apple and cut the number of models/options.


    The iPhone and MacBook options are a mess.

  9. rfog

    As indirect reasoning, that means they will be able at least for reserve at the end of the Keynote...

    • rfog

      In reply to rfog:

      WTF? Who has voted negative this message? In what is offending or misleading?

      • StevenLayton

        In reply to rfog: Its not offending or misleading, and your 'WTF' post got negative votes because you asked why your previous post got negative votes. Its just a symptom of forums recently. This post I'm writing in your defence will get negative votes, watch. 3, 2, 1....


  10. locust infested orchard inc

    Quote by Mehedi Hassan, "Apple Leaks Names of Its 2018 iPhones Ahead of Launch"


    I am so gushing for my bladder to leak all over these iNotches.


    I shall be so relieved (pun intended) when this Apple event comes to a dribbling close.