Apple Pledges to Be More Upfront About iPhone Performance

Posted on May 23, 2019 by Mehedi Hassan in Apple, iOS with 9 Comments

In early 2018, Apple faced a ton of backlash when the company was found to be throttling older iPhones with new iOS updates. The company later addressed the problems, apologised to customers, and offered solutions to help address the performance slowdowns.

And now, the company is being legally required to be more upfront about iPhone performance. The Competition and Markets Authority in the UK raised consumer law concerns with Cupertino after the initial reports from 2018, and Apple is now legally required to be clearer and more upfront with iPhone users about performance and battery health.

The CMA notes that today’s commitment will require Apple to notify users when a software update is expected to “materially change the impact of performance management” on their phones. Apple will also be required to provide customers with guidance when their iPhones are unable to maximise the health of their phone’s battery, according to the CMA.

Failing to abide by the CMA’s requirements will result in the CMA taking Apple to the courts, where it could face large fines. It’s not clear if Apple plans to be more upfront about software updates affecting iPhone performance worldwide, or just in the UK, so that remains to be seen.

Tagged with ,

Join the discussion!

BECOME A THURROTT MEMBER:

Don't have a login but want to join the conversation? Become a Thurrott Premium or Basic User to participate

Register
Comments (9)

9 responses to “Apple Pledges to Be More Upfront About iPhone Performance”

  1. lvthunder

    They should do that for everyone or no one. Why just make it a requirement for 1 company.

  2. MikeGalos

    So, really, the headline should be "Apple Forced to Be More Upfront About iPhone Performance"


  3. MikeGalos

    It looks like Apple is getting all the mea culpa announcements like this regulatory judgement and the "updated but not because all three previous versions we shipped are defective" keyboards out of the way prior to WWDC.


    Maybe they're actually clearing the controversial topics so the announcement of the Mythical Modular Mac Pro will own the news cycle.


    Or, maybe they're getting the negative topics out of the way so they don't pile up on top of the negative press of still not announcing the Mythical Modular Mac Pro after two years of promises and five years of trying to sell another defective design.

  4. BMcDonald

    After a few months of using my "new" XR - I find it's no faster than my old 6s - so I see little point to this.


    B

Leave a Reply