Competition has finally had its inevitable impact on even the mightiest of consumer electronics companies: Apple, suddenly, is competing on price. Just like a normal company.
Recent iPhone Stories
As Microsoft pushes forward with key platform differentiators, its competitors have responded in kind by eliminating or at least softening Microsoft's advantages.
Ten years ago today, Steve Jobs delivered his greatest speech ever. And in announcing the iPhone, he forever changed personal technology.
Apple today shipped iOS 10.1, a minor update to its flagship mobile OS. Key among the new features is Portrait mode for the Camera app on iPhone 7 Plus.
Thanks to the release this week of iOS 10.1 Beta 1, I was able to test an early version of Portrait mode, a coming feature of the iOS Camera app that will only work with the iPhone 7 Plus. And so far, it's not all that impressive.
Microsoft fans who choose the iPhone or other Apple devices don't have as many options as do those who choose the more malleable Google Android. But you can still minimize Apple's grip on your i-devices, and on your life. Here's how I do it.
While my time with the iPhone 7 Plus has still been brief, I was able to use it out in the world over the past day and have some further impressions about Apple's new flagship handset. This is a device worthy of discussion and debate.
Apple reported this week that its initial quantities of iPhone 7 Plus smartphones have already sold out, and that the new jet black version of the smaller iPhone 7 is likewise sold out. Other versions of the iPhone 7 will be available only in limited quantities at tomorrow's launch.
While Google's excellent Nexus 6P and Android 7.0 Nougat have tempted me, I've stuck with the iPhone, and have likewise been testing the new iOS 10 for the past few months. Here are the features that I think put it over the top.
It pains me to admit this, but I've come to the conclusion that Apple was right to drop the headphone jack from the iPhone 7. And while there may be some short-term pain from this change, the firm's ability to push forward is both notable and---God help me---even admirable.
Today, Apple announced the iPhone 7 and iPhone 7 Plus in what can only be described as the most-telegraphed Apple event of all time. And that's too bad, really: Apple rumors are a big deal for some reason, but it's astonishing that every single iPhone 7 feature was leaked previous to this event.
On Wednesday, Apple is going to announce the iPhone 7, and I'm going to spend the day on Twitter skewering them and their terrible marketing as they so richly deserve. But before this time of great frivolity, it is perhaps worth remembering and examining why the iPhone matters quite a bit.
Apple's iPhone kicked off the modern smartphone era, and it's arguably the most important personal technology product of all time. But the iPhone is suddenly not so cool anymore, with consumers, with tech enthusiasts, or with Wall Street. What went wrong?
And you thought Microsoft was doing everything it could to harm sales of its own smart phones: Apple CEO Tim Cook this week made the coming iPhone 7---which isn't expected until September---sound so good, you'd be crazy to buy an iPhone now.
Microsoft's Word Flow keyboard is now available on the iPhone, providing nice customization options and a unique Arc mode for one-handed usage. The initial release is U.S. English-only, but it's not clear if its distribution is restricted.