Hardware + Services (Premium)
- Paul Thurrott
- Sep 13, 2023
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15
Microsoft once referred to its shift to the cloud as software + services, but Apple is undergoing a similar strategy shift today. Perhaps we might refer to it as hardware + services.
As I’m sure you know, Apple held its annual September event yesterday and there were no real surprises: it announced the iPhone 15 family of smartphones, Apple Watch Series 9, and Apple Watch Ultra 2. Ther...
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