Apple Has Now Shipped 3 Billion iPhones

Apple’s iPhone has now crossed 3 billion lifetime shipments, CEO Tim Cook revealed yesterday during the company’s Q3 2025 earnings calls (via The Verge). This was a record quarter for Apple, with the iPhone generating  $44.6 billion in revenues in the past quarter, a number that was up 13.5% year over year.

Overall, the iPhone accounted for 47% of Apple’s revenue in the past quarter, indicating that it remains the company’s primary focus nearly 20 years after the release of the original model in 2007. It took Apple 9 years to sell 1 billion iPhones, followed by an additional 5 years to reach the 2 billion milestone in 2021. However, Apple just needed 4 years to ship its 3 billionth iPhone, which shows that enthusiasm for the company’s smartphones remains very high.

Apple is set to reveal the iPhone 17 series in September, and a brand new iPhone 17 Air model with an ultra-thin design is also expected to be announced. Recent leaks also suggest design changes for the iPhone 17 and iPhone 17 Pro, with the former also getting “ProMotion” high refresh rate displays for the first time.

Even though the iPhone still accounts for almost half of Apple’s revenue, the company continues to look for the next big thing. “‘You may not need an iPhone 10 years from now,” said Eddy Cue, Apple’s Senior Vice President of Services earlier this year during Google’s search-related antitrust case. “AI is a new technology shift, and it’s creating new opportunities for new entrants,” the exec added. One of these new entrants is OpenAI, which acquired Jony Ive’s AI device startup for $6.4 billion earlier in May.