Book Update: Beneath A Surface – The Inside Story of Building the Surface Brand

Posted on October 31, 2018 by Brad Sams in Brad with 40 Comments

It was a little over a month ago that I announced my first book, and it’s time for an update as the final pages are completed.

The title of the book is Beneath A Surface and you can pre-order it here on Thurrott, or Amazon, or sign-up to be notified when it will be available on LeanPub. There will be a print edition, only available to pre-order today on Thurrott, or a version can be purchased on Amazon once the book is complete (Bezos does not currently let you pre-order physical copies of the book) and of course a digital version as well.

When announced, I was hoping that the book would be around 120 pages, as it stands right now, it’s about 160; this should be fairly close to the final length. It may flux up or down a few pages as it’s being edited and a few last details are added but should not change substantially. The book covers everything from the Surface table all the way up to products coming in 2020.

I am still on track to release the book in late November, Paul has started editing the book and this phase should take about a week or so. Following being edited, I need to finalize the layout and get it to the various outlets for distribution which takes a week.

For anyone who is curious about how the sausage is made, this book gives the best optics yet into the development of the brand. The goal of the book is to document the building of the Surface brand and I was able to do so with significant insider knowledge and with the help of about two dozen interviews; if you like Surface, you will love this book.


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