Twitter Blue Relaunch Gets Delayed to Address Impersonation Issues

Posted on November 22, 2022 by Laurent Giret in Cloud, Social with 22 Comments

Twitter has delayed the relaunch of its revamped Twitter Blue subscription. Earlier this month, the launch of the new $8/month Twitter Blue that provided all subscribers a blue checkmark did not go smoothly at all. But that had to be expected with the absence of an ID verification system.

Elon Musk, the CEO of Twitter tweeted the company was holding off the relaunch of Twitter Blue “until there is high confidence of stopping impersonation.” The exec also hinted that Twitter “will probably use different color check for organizations than individuals.” The company also rolled out a new “official” label on select brand accounts earlier this month to protect them from impersonators.

As part of the Twitter Blue relaunch, the company will require subscribers to not pretend to be someone else on the platform without clearly specifying “parody” on their account. Twitter Blue subscribers who don’t respect this new policy will be banned indefinitely. Additionally, only Twitter accounts older than 90 days will be able to sign up for Twitter Blue.

In other Twitter-related news, Elon Musk reportedly said in an all-hands meeting with employees yesterday that the company was now looking to hire new people for the company’s engineering and sales team. The news came after an unspecified number of employees on Twitter’s sales team were fired on Monday.

“In terms of critical hires, I would say people who are great at writing software are the highest priority,” Musk said during the meeting yesterday according to The Verge. In just three weeks since Musk acquired the company, Twitter’s workforce dropped from 7,500 people to over 2,700, according to The Verge’s sources. The company also reportedly laid off 80% of its contract employees last week.

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