Twitter Blue Relaunch Gets Delayed to Address Impersonation Issues

Twitter has delayed the relaunch of its revamped Twitter Blue subscription. Earlier this month, the launch of the new $8/month Twitter Blue that provided all subscribers a blue checkmark did not go smoothly at all. But that had to be expected with the absence of an ID verification system.

Elon Musk, the CEO of Twitter tweeted the company was holding off the relaunch of Twitter Blue “until there is high confidence of stopping impersonation.” The exec also hinted that Twitter “will probably use different color check for organizations than individuals.” The company also rolled out a new “official” label on select brand accounts earlier this month to protect them from impersonators.

Windows Intelligence In Your Inbox

Sign up for our new free newsletter to get three time-saving tips each Friday — and get free copies of Paul Thurrott's Windows 11 and Windows 10 Field Guides (normally $9.99) as a special welcome gift!

"*" indicates required fields

This field is for validation purposes and should be left unchanged.

As part of the Twitter Blue relaunch, the company will require subscribers to not pretend to be someone else on the platform without clearly specifying “parody” on their account. Twitter Blue subscribers who don’t respect this new policy will be banned indefinitely. Additionally, only Twitter accounts older than 90 days will be able to sign up for Twitter Blue.

In other Twitter-related news, Elon Musk reportedly said in an all-hands meeting with employees yesterday that the company was now looking to hire new people for the company’s engineering and sales team. The news came after an unspecified number of employees on Twitter’s sales team were fired on Monday.

“In terms of critical hires, I would say people who are great at writing software are the highest priority,” Musk said during the meeting yesterday according to The Verge. In just three weeks since Musk acquired the company, Twitter’s workforce dropped from 7,500 people to over 2,700, according to The Verge’s sources. The company also reportedly laid off 80% of its contract employees last week.

Tagged with

Share post

Please check our Community Guidelines before commenting

Windows Intelligence In Your Inbox

Sign up for our new free newsletter to get three time-saving tips each Friday

"*" indicates required fields

This field is for validation purposes and should be left unchanged.

Thurrott © 2024 Thurrott LLC