Adobe Expands Access to its ‘Firefly’ Generative AI Products

Adobe announced today that it’s expanding access to its Firefly family of generative AI products. Firefly was originally announced in March as a more responsible alternative to other generative AI services. Adobe is training its AI models on its own stock images, openly licensed content, and public domain content where the copyrights have expired.

Since its launch in beta in March, Adobe has already integrated Firefly into Photoshop, Express, and Illustrator, and a Firefly web app is also available. Starting today, Firefly is adding support for text prompts in over 100 languages, and localized versions in French, German, Japanese, Spanish, and Brazilian Portuguese are also available.

“Today’s announcement broadens Firefly’s reach to millions of new users – spanning all experience levels – empowering them to confidently generate content that is designed to be safe for commercial use. Users have already generated over one billion assets on the Firefly website and in Photoshop, making these two of Adobe’s most successful beta releases in the company’s history,” the company said today.

A new world of creativity awaits. ✨ Today you can write #AdobeFirefly (beta) prompts in over 100 languages, and the site experience in 5 new languages. Follow this visual FAQ and visit https://t.co/9AuYivfduj for tips, tricks, and helpful answers to what's new with Firefly! pic.twitter.com/S5RHhy9lvg

— Adobe (@Adobe) July 12, 2023

With the rise of generative AI products starting to raise intellectual property issues, Adobe wants customers to know that its AI-generated images are created responsibly. In 2019, the company launched the Content Authenticity Initiative (CAI), which is working on an open standard for tracing the origin of different types of media. This “Content Credentials” technology can actually help Adobe Firefly to stand out alongside other generative AI products, as any content created with Firefly is automatically tagged with Content Credentials.

“Content Credentials are a free, open-source technology that serve as a digital “nutrition label” and can show information such as name, date and the tools used to create an image, as well as any edits made to that image. They remain associated with content wherever it is used, published or stored, enabling proper attribution and helping consumers make informed decisions about digital content,” Adobe explained.

Adobe also announced today that its Content Authenticity Initiative has now crossed 1,500 members. Some of the most prominent members include AFP, the Associated Press, Reuters, Getty Images, Microsoft, Stability AI, and Universal Music Group.