X Blue Subscribers Can Now Hide Their Verified Checkmarks

X, the platform formerly known as Twitter, is now allowing Blue subscribers to hide verified checkmarks on their profiles. The company announced the change in an update to the X Blue support page (via TechCrunch), though the company said that checkmarks may still be visible in some places after Blue members chose to hide them.

“As a subscriber, you can choose to hide your checkmark on your account. The checkmark will be hidden on your profile and posts. The checkmark may still appear in some places and some features could still reveal you have an active subscription. Some features may not be available while your checkmark is hidden,” the company explained.

The Blue checkmark has become quite an embarrassing symbol after the platform made it a paid feature, which led to many impersonation issues. For some people, it can also be interpreted as a mark of support for Elon Musk’s Twitter/X, a platform that increasingly seems to be on the edge of chaos.

Overall, this whole transition to ‘X’ has been pretty messy, and the fact that the ability to hide your checkmark comes with several asterisks is quite telling. On the web, x.com still redirects to the twitter.com domain, and the Twitter for Mac and Windows apps have yet to be rebranded to ‘X’.

TweetDeck, however, has just been rebranded to “XPro”, but again, it’s still accessible from the tweetdeck.twitter.com URL. References to “Twitter” are also still everywhere on the X help center, so this rebranding effort is clearly far from over.

Was it really worth it to abandon a brand that had become a verb, something that any company would see as the holy grail? Even though the platform’s core features didn’t change throughout that transition, Indonesia recently banned the x.com domain in the country due to its x-rated history.