Snapchat is introducing the ability to make custom AR lenses on its platform. The company has been allowing users to make custom geofilters for months, and it’s now bringing the same experience, but for AR face lenses. Starting at $9.99, Snapchat users can now make their own AR lens from 150 templates and customize them to their needs. You can add things like text, stickers, sparkles, and all the Snapchatty stuff you can think of. The feature is launching today in the United States for iOS users, with global and Android availability set to follow.
Snapchat is also introducing new text styles for snaps on its Android and iOS apps. Snapchat users can now choose from Brush, Italic, Glow, Gradient, Rainbow, Fancy, and old English for text style on snaps with today’s update, reports TechCrunch. A similar feature launched on Instagram Stories just last week, by the way.
Ever since its IPO, Snap has disappointed its shareholders with poor user growth and revenue. For the first time this week, the company reported better-than-expected earnings, boosting its stock price by up to 25% shortly after. The new custom face lenses will help Snap to further expand its revenue. Snap reported earlier that Snapchat’s new update has helped boost usage and core metrics amongst older users as well, a sign of potentially greater levels of growth in the future. The update is, however, widely hated amongst Snapchat’s core users: teens.
Snapchat seems to be aware of the problem. The company is still slowly rolling out the new update, first introduced in November of last year — though I believe more users have started to receive the new design this week.