Snapchat Now Lets You Make Your Own Custom AR Lenses

Posted on February 8, 2018 by Mehedi Hassan in Social with 13 Comments

Snapchat is introducing the ability to make custom AR lenses on its platform. The company has been allowing users to make custom geofilters for months, and it’s now bringing the same experience, but for AR face lenses. Starting at $9.99, Snapchat users can now make their own AR lens from 150 templates and customize them to their needs. You can add things like text, stickers, sparkles, and all the Snapchatty stuff you can think of. The feature is launching today in the United States for iOS users, with global and Android availability set to follow.

Snapchat is also introducing new text styles for snaps on its Android and iOS apps. Snapchat users can now choose from Brush, Italic, Glow, Gradient, Rainbow, Fancy, and old English for text style on snaps with today’s update, reports TechCrunch. A similar feature launched on Instagram Stories just last week, by the way.

Ever since its IPO, Snap has disappointed its shareholders with poor user growth and revenue. For the first time this week, the company reported better-than-expected earnings, boosting its stock price by up to 25% shortly after. The new custom face lenses will help Snap to further expand its revenue. Snap reported earlier that Snapchat’s new update has helped boost usage and core metrics amongst older users as well, a sign of potentially greater levels of growth in the future. The update is, however, widely hated amongst Snapchat’s core users: teens.

Snapchat seems to be aware of the problem. The company is still slowly rolling out the new update, first introduced in November of last year — though I believe more users have started to receive the new design this week.

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Comments (13)

13 responses to “Snapchat Now Lets You Make Your Own Custom AR Lenses”

  1. Avatar

    jimchamplin

    Their poor performance is karma for Evan Spiegel acting childish about not porting to Windows Phone.


    Sorry, that’s not enough. He had them go so far as to stop third party clients. Because he just hated Windows Phones. And apparently personal animus is a valid concern when running a company that needs users. Oh sure, they had all they wanted...


    But it’s like a restaurateur who refuses to serve people who come to the drive thru in Fiats.


    In the end, karma is a bitch.


    PS Snapchat still wouldn’t have made a difference.

  2. Avatar

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    mariannalewis

    This is a magnificent news for Snap Chat customers. People can without quite a bit of an extend to use it on android and ios. As a UK Assignment Writers it will be update has helped boost usage and core metrics amongst older users as well

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