LinkedIn has been trying to get along with the cool kids over the last year or so. Back in 2018, the company started off by adding support for GIFs in messages, introduced a Stories-like feature aimed at students called Student Voices, and then added Snapchat-like location filters to videos.
And now, LinkedIn is testing Stories on its app internally. The company announced that the new feature is currently under testing, and it could be available to all users “in the coming months”.
Of course, Stories in a professional context can be very weird. Stories are often meant to be a fun, ephemeral of sharing updates with your network, and LinkedIn isn’t the best place for “fun”. LinkedIn has an answer to that, however.
“We’ve learned so much already about the unique possibilities of Stories in a professional context. For example, the sequencing of the Stories format is great for sharing key moments from work events, the full-screen narrative style makes it easy to share tips and tricks that help us work smarter,” said Pete Davies, who’s the he ad of content products at LinkedIn.
LinkedIn also wants to support the new generation of people that are so connected to the Stories format through apps like Snapchat and Instagram. “We’ve also found there’s an entire generation growing up with Stories as a way of speaking; they’re more comfortable starting conversations with a full-screen ephemeral format than posting updates and prefer sharing content that lives as a moment in time rather than as an item in a feed,” Davies said.
Stories on LinkedIn are going to be interesting. Considering the professional context, it’s hard to imagine a lot of people actually using the new format, but I could be very wrong.