In a major push into the living room, Twitter announced today that it is launching apps on Xbox One, Apple TV, and Amazon Fire TV. These apps will feature live streaming video, naturally, including NFL Thursday Night Football games, and other Twitter content.
“These devices will bring Twitter’s live streaming video experience to life on the TV screen,” Twitter CFO Anthony Noto said in a prepared statement. “Twitter has always been a great complement to TV, and now fans can enjoy even more premium video with live Tweets—and the best content on Twitter—right from their TVs. We’re excited to introduce this new experience to people, without requiring a paywall or having to log in to Twitter.”
The Twitter apps will be free, of course, and will feature all of the live streaming video that’s available on Twitter. This includes NFL Thursday Night Football game live streams, plus content from MLB [Major League Baseball] Advanced Media, NBA [National Basketball Association], Pac 12 Networks, Campus Insiders, Cheddar and Bloomberg News. But other Twitter content will also be featured, including top Tweets and top global Vines and Periscopes.
Best of all, you don’t need to sign-in with a Twitter account: Anyone with one of these devices can enjoy this experience, Twitter says.
The Twitter apps for Xbox One, Apple TV and Amazon Fire TV will become available sometime today, but I don’t see it on Xbox One at the time of this writing. On Xbox One it will be limited to Australia, Brazil, Canada, Mexico, the United Kingdom, and the United States, Twitter says.