Chrome 80 to Display Quieter Site Notifications

Posted on January 9, 2020 by Paul Thurrott in Google Chrome with 8 Comments

Chrome 80—and, presumably, all Chromium-based browsers—will display much less annoying site notifications than is the case today.

“Many websites request the notification permission on first visit rather than at contextually relevant moments in the user’s journey,” Google’s PJ McLachlan writes in a post to the Chromium Blog. “Unsolicited permission requests interrupt the user’s workflow and result in a bad user experience.”

We’ve all seen this. You browse to some random website and are immediately asked to accept notifications whenever that site is updated. It’s a feature that native apps often offer, and it seems like a good idea for the web. Until you actually experience it, that is. I don’t personally accept notifications from any website, and I routinely deny any such request. I suspect—and this change confirms—that most users do the same.

So Google is going to fix it.

Starting with Chrome 80, currently scheduled for a February 4 release, Google’s browser will—“under certain conditions”—display a new, quieter notification permission UI that won’t interrupt your browsing experience. Those who wish to always use this new UI can simply enable that in Chrome settings. To do so, open Chrome settings, navigate Site Settings > Notifications, and enable “Use quieter messaging.” (You can also simply disable notifications entirely.)

On, and those conditions? It will be displayed for users who typically block notification permission requests and on sites with very low opt-in rates, Google says.

Sounds good to me. Hopefully, we’ll see this in the new Microsoft Edge and other Chromium-based browsers soon as well.

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Comments (8)

8 responses to “Chrome 80 to Display Quieter Site Notifications”

  1. richardbottiglieri

    Good stuff. Firefox just rolled out version 72 of their browser on all platforms, and they're doing this as well.

  2. Pbike908

    Now of they just give me an option to COMPLETELY stop autoplay of videos....same goes for chromium edge.

    I really like chromium edge, however, the inability to 100% stop autoplay videos means I may move on to another browser soon. There is simply NO REASON other than advertising greed that this feature doesn't exist. The limit switch just isn't effective.

  3. Chris_Kez

    Next up I hope they tackle the incessant YouTube pop-up requests for Red/Premium. I cannot count how many times I have had to dismiss that just to watch a video.

  4. mattbg

    I wonder if they'll ever suppress notifications in "app" windows.

    It makes no sense to me to have, for example, YouTube pinned to my taskbar as an single-window app and get notifications about Facebook every time I open it.

  5. ZippyNH

    Was getting ready to switch back to Firefox it has been driving me so crazy.

    Unfortunately in trying to make things "simple" Google is slowly destroying the experience of surfing when NOT using a application.

    With almost every site asking for "permission" it becomes a joke.

    Many other browser's give you an opportunity to say once with a switch, etc, no...and never have ti deal with it again in settings.

  6. jasoncraig

    Now if they would just bring back the option to stop auto-play...

  7. branpurn

    These notifications are also abused for pushing advertisements and scams.