So Apple has a little apple on the back of its laptops. HP has a fancy H and P on the back of their laptops. Surface has 4 squares. That are completely symmetrical. For the others, by looking at the logo, you can tell which way is up and how to open it. With the surface, the orientation of the image on the back doesn’t help you at all. Why? If they were into that image, great just don’t put it in the exact center of the back. Even a little higher or lower would have been great.