Microsoft’s Looking to Bring Xbox Live to Everywhere you Game

Posted on February 4, 2019 by Brad Sams in Games with 10 Comments

When Xbox Live launched many, many, years ago, the platform was aimed at making the task of playing games online, significantly easier. Over the years, the online service has continued to grow and has become the backbone of the Xbox brand.

The online platform has slowly expanded with features and functionality to make it feel more like a community and Microsoft is about to embark on its biggest expansion to date. The company is looking to bring Xbox Live to Android, iOS and even Nintendo’s Switch.

Spotted by Windows Central, the posting on the GDC scheduling website makes it crystal clear, Xbox Live support is expanding to new devices. The post says ” Now Xbox Live is about to get MUCH bigger. Xbox Live is expanding from 400M gaming devices and a reach to over 68M active players to over 2B devices with the release of our new cross-platform XDK. Get a first look at the SDK to enable game developers to connect players between iOS, Android, and Switch in addition to Xbox and any game in the Microsoft Store on Windows PCs.”

This plays right into Microsoft’s SaaS playbook, create a service, expand it to new platforms, and then grow its user base. This expansion of Live means that, if a developer implements the features, you will be able to earn achievements, access your friend’s list, and your clubs, from devices other than Microsoft apps and services; Microsoft is trying to make Xbox the backbone of the online gaming world.

The question that remains is if developers will actually take advantage of this functionality. While there are benefits for those gamers who use Xbox, we know that this community is relatively small compared to the overall gaming community when you compare it to casual gamers on iOS and Android devices. That being said, if Microsoft can prove to devs that integrating the Xbox services into their game will increase monetization and user retention, it could benefit everyone involved.

GDC, or Game Developer Conference, takes place from March 18-22, expect to hear a lot more about how Microsoft envisions this service and how they hope to attract new developers who may have previously never considered using Xbox Live.

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Comments (10)

10 responses to “Microsoft’s Looking to Bring Xbox Live to Everywhere you Game”

  1. yoshi

    This has been a dream of mine for years. I'm not really a mobile gamer right now, but if iOS/Android games could connect to my Xbox Live account, I'd probably play a lot more often.

  2. TechsUK

    I like the idea - I game a little on mobile, and feel signing into a google game platform second class. I want to earn achievements and trust my gaming 'career' (cough) with Microsoft/Xbox. sure the google one works fine. I've never NEEDED it yet (restore a game to a new phone) but I guess that works.

  3. BoItmanLives

    Much ado about nothing. Yet another MS API that everyone will ignore.

  4. Tony Barrett

    Can't see this gaining much traction, Just like MS trying to force all game developers to distribute their games via the Windows App Store (so MS got their cut of each sale) which went down like a lead balloon, this is likely yet another way MS say they're going to open up a service to more platforms, but at the same time, take more control and a cut of sales and probably DLC too. Game devs will push back hard I'm sure.

  5. Daekar

    I would welcome this on the Switch. I am a PC + Nintendo gamer, so this is a solid win for me if it works.

  6. Althalus

    Of course this is XDK is supported only in the 29 countries Xbox Live is currently allows...leaving the rest out of the picture

  7. Pierre Masse

    Following Microsoft these days means hearing a lot about gaming. How boring!

  8. dontbe evil

    good, meanwhile google, apple and sony try to lock users to their wallet garden

  9. Greg Green

    Mobile gaming is most of gaming revenues now, if MS can get it to stick it may be a way to get them back in mobile, though somewhat sideways and side doorish.

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