Samsung’s Galaxy Fold launch followed a series of unfortunate events that led to the company cancelling all the pre-orders of the $1980 foldable phone and delaying its release. When Samsung first started shipping review units of the device, flaws in the foldable display started appearing. And it was a clear indicator of Samsung likely rushing things to beat the competition.
In an interview with The Independent, Samsung CEO DJ Koh admitted the company’s mistake. He told the publication that he pushed for the launch of the device before it was ready. “It was embarrassing,” Koh admitted.
“I do admit I missed something on the foldable phone, but we are in the process of recovery,” Koh said, stating that the company is testing more than 2,000 Galaxy Fold devices in all aspects. “We defined all the issues. Some issues we didn’t even think about, but thanks to our reviewers, mass volume testing is ongoing.”
Samsung faced a similar but much larger controversy when the company’s Note 7 devices caught fire. Samsung’s Note line obviously recovered from the damage that was caused by the event, but in the case of the Galaxy Fold, whether customers are willing to spend nearly $2000 on a product that may not last long is still a big mystery for the company. It still isn’t saying exactly when the device will be launched again, and with the company identifying more issues that weren’t found before, the launch of the Galaxy Fold could be delayed even further.
Koh said the device will launch in due course. “Give us a bit more time”.