Having recently suffered the fate of all Apple partners, Intel is firing back against Apple Silicon in a new series of “Go PC” advertisements.
“If you can flip through Photoshop thumbnails with your actual thumb, you’re not on a Mac,” one ad reads. “If you can power a rocket launch and launch Rocket League, you’re not on a Mac,” another reads. You get the idea.
As many readers probably know, Intel has finally started firing back against Apple and its M1 chipset, which now powers Apple’s lower-end Macs. Most reviews of the new Macs have been overwhelmingly positive, but most also gloss over its compatibility issues and missing features. Some are new to the M1, and some are just general disadvantages of any Mac.
The most public part of Intel’s strategy to date has been its engagement with tech reviewers, and it’s been interesting to see the output from others who were also asked by Intel to make honest comparisons between Intel Evo-based portable PCs and the M1-based MacBook Pro. I’ve been working through my own comparisons, the most recent of which is Intel Evo vs. Apple M1: Preliminary Head-to-Head.
To me, the Intel ads are vaguely reminiscent of Apple’s “I’m a Mac, I’m a PC” ads from long ago. But so far, at least, they’re also more honest.