Amazon’s Fire TV Ecosystem Grows with New HiSense and Xiaomi Models

Posted on June 1, 2022 by Laurent Giret in Amazon, Hardware with 0 Comments

Amazon has teamed up with Chinese brands HiSense and Xiaomi to launch new Smart TVs with Fire TV built-in. The Amazon Fire TV ecosystem is also expanding to more European countries with the first Fire TVs launching in France and Italy, and the first Xiaomi Fire TV will also start shipping soon in the UK, Germany, and Spain.

“With more than 150 million devices sold, and new providers Hisense and Xiaomi joining the Fire TV lineup, there’s never been a better time for companies to start working with Fire TV,” Amazon said yesterday.
“With our retail and technical experts, we’ve deployed integrations from kick off meeting to retail availability in less than six months, including design, testing, shipping, and packaging.”

These new Smart TVs with Fire TV built-in use the same Android-based OS as Amazon’s cheap Fire TV HDMI sticks, which support the most popular entertainment apps, Alexa voice commands, and integrations with smart home devices. Amazon’s Fire TV OS also supports Amazon Luna, the company’s new cloud gaming service that remains exclusive to the US.

“Our solutions also enable partners to differentiate on picture and audio quality as well as design.” Amazon emphasized. “Fire TV supports leading video technologies including full array local dimming, QLED screen technology, Dolby Vision, and HDR10/HDR10+, as well as rich sound technologies and audio post processing such as Dolby Digital, DTS, and Virtual X.

If Amazon’s Fire TV OS competes with Android/Google TV on the big screen, Amazon has also set its sight on the automotive industry. If Google unveiled a major redesign of Android Auto at its I/O conference last month, Amazon is already working on providing an in-car Fire TV experience in Ford, Jeep, Ford, Lincoln, Chrysler, and BMW vehicles.

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