Sony Launches New Inzone Brand of PC Gaming Accessories

Sony has just launched Inzone, a new brand of gaming accessories for PC gamers. The first products announced yesterday include two 27-inch monitors and three gaming headphones, and Sony hopes to make a difference with its TV expertise and noise-canceling technologies.

The first 27-inch Inzone monitors include an $899 4K model with a 144-hertz refresh rate, which will be available this summer. A cheaper 1080p model with a 240-hertz refresh rate will be available later this year for $529.

The Japanese company already enjoys great brand recognition thanks to its high-end TVs and PlayStation consoles, though some of its competitors like LG and Samsung entered the PC gaming monitor market years ago. “We are leveraging Sony’s high-quality display and audio technologies to deliver products that will allow gamers to immerse themselves into their gaming world,” Kazuo Kii, Sony’s president of home entertainment and sound products told The Washington Post.

On the headset front, the $299 Inzone H9 is Sony’s current top-of-the-line model with 360° spatial sound and Sony’s noise-canceling technology. The $229 Inzone H7 is the second wireless model with spatial sound but no noise cancellation, while the $99 Inzone H3 keeps the spatial sound technology though with a wired connection. All Inzone headsets will start shipping on July 7.

“We are entering the gaming gear industry with monitors and headsets at an exciting time, since gaming and esports have gotten even more popular over the last few years,” Kii said. While acknowledging that Sony is a latecomer to the gaming monitor and headphones market, the exec is betting on competitive players and influencers to get momentum for Inzone. “I believe if top players from top companies mention ‘Oh, Sony’s Inzone is great,’ we can catch up,” Kii said.