Microsoft, Forget AI. Privacy is More Central to Your Mission (Premium)


You don’t need a seat on Microsoft’s Senior Leadership team to know that the entire company was given explicit directions to market their products’ artificial intelligence (AI) prowess. The software giant doesn’t miss a chance to tout these capabilities at events and in blog posts and press releases.

On the surface, this focus makes sense: AI, especially to the scale and scope of Microsoft’s operations, is a unique advantage. There are only a very few companies---Google, maybe IBM---that can even hope to effectively compete with Microsoft in this arena. And other erstwhile competitors like Amazon, Apple, Samsung, and whatever smaller players have a long, painful, and expensive road ahead of them if they intend to become serious contenders. In this market, consolidation is guaranteed.

Ready to upgrade your experience?

Looks like you don't have an account with us or have reached your article limit with your Basic subscription. Start your Spring season with Thurrott Premium. During our Spring Sale, your first year is $48.00! Sale ends June 30, 2019.

See Premium Options

Learn why you should sign up for Premium.

Commitment may not be your thing ...

If that's the case, sign-up to be a Basic member on

With a Basic membership, you'll have limited access to Premium content (3 Premium articles per month), receive the Thurrott Daily newsletter & have the ability to comment on articles or forums.

Create a Account