It’s Super Bowl season, and big brands are coming out with their Super Bowl ads. Microsoft is one of the latest companies to release its Super Bowl ad, and it’s focused entirely on accessibility.
The ad highlights Microsoft’s Xbox Adaptive Controller, a special Xbox controller that is built to let almost anyone play games on the Xbox One. Xbox Adaptive Controller was probably one of the biggest work on accessibility from Microsoft, highlighting the company’s continued commitment towards accessibility.
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The ad itself shows a bunch of young kids sharing their stories about how the Xbox Adaptive Controller helps their gameplay, and it truly is quite touching, ending with “When everybody plays, we all win.”
https://youtu.be/_YISTzpLXCY
bharris
<blockquote><em><a href="#400988">In reply to iantrem:</a></em></blockquote><p>Not only more accessible but also affordable. Most everything that is designed for disabled people is priced very high. I understand as volume produced goes up, cost per unit usually goes down and units sold for these specialized products is pretty low. Thankfully, there are big companies like MS that can afford to invest the money without having to recover it all thru sales of that product. I doubt they'll make much, if any, money directly from that controller but the PR & goodwill that it produces is worth it.</p>