Microsoft’s “Anything but Ordinary” Campaign for Next-Gen Surface Leaked

Posted on September 30, 2019 by Mehedi Hassan in Microsoft, Microsoft Surface with 24 Comments

Microsoft’s big Surface event is only about 2 days away, and there have been a number of new leaks about what Microsoft has in store for fans. Today, a new leak revealed what seems to be the main marketing campaign for Microsoft’s next-gen Surface devices.

WalkingCat tweeted pictures showing off what’s supposed to be Microsoft’s next-gen Surface devices. The pictures themselves don’t give us a good look at the devices as they are used in real-life scenarios, and we only get a look at the back of the devices.

But that’s beside the point — the main thing to focus on here is the marketing campaign. “Anything but ordinary” seems to be the main slogan for Microsoft’s next-gen Surface devices, and that seems like a perfect fit. Microsoft’s Surface event on Wednesday is expected to be one of the biggest Microsoft events in recent years, where the company is expected to reveal a new Surface Laptop, new Surface Pros, maybe a foldable Surface device, and Windows Lite. And considering these devices are expected to include major updates and some new innovative changes, the “Anything but ordinary” title is a really good marketing slogan. Microsoft has previously used this slogan in other marketing materials, but this may be the first time it uses the slogan as the headline for the new Surface devices.

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