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Microsoft Just Lost the Augmented Reality Wave (Premium)

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Microsoft Just Lost the Augmented Reality Wave (Premium)

Apple's long-anticipated move into Augmented Reality (AR) has delivered a decisive death blow to HoloLens and the Windows Mixed Reality platform. It's over, folks.

And that is too bad on a number of levels. The biggest being that Microsoft was on the forefront of this breakthrough and moved quickly to push a research project out the door in order to reestablish itself as an innovator. But the firm has also bungled its AR product offerings from the beginning, forever squandering its first-mover advantages.

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