Google Expects to Sell 7 Million Pixel 6, 5 Million Pixel 5a Handsets

Following up an earlier report about Google expecting record sales of the Pixel 6 family, Nikkei Asia now adds some more data to the prediction.

In September, the publication reported that Google expects record Pixel 6 family sales, which, granted, is a low bar given Pixel’s sales numbers over the past few years. At that time, Nikkei Asia noted that Google had sold just 3.7 million handsets in 2020, and that the online giant then expected to basically double that figure to 7 million units in 2022, thanks in large part to the dramatically improved Pixel 6 family.

Google will announce the Pixel 6 family today at 1 pm ET. And ahead of that launch, Nikkei Asia now reports that the firm has asked its suppliers to produce more than 7 million Pixel 6 and Pixel 6 Pro handsets on top of an expected 5 million Pixel 5a handsets. This marks “the most aggressive move yet” by Google in the smartphone space though, again, it’s a low bar: hardware makers sold 1.32 billion smartphones overall in 2020, and Samsung sold 260 million of them, compared to 203 million for Apple.

Google’s schtick, apparently, is that it is the only major U.S.-based maker of Android smartphones, and it expects this fact to help it boost sales not only in its home market, but also in Europe and Japan (for reasons that are unclear to me).

Regardless, they’ll be selling one to me for sure. I’m looking forward to today’s event.

Tagged with

Share post

Please check our Community Guidelines before commenting

Conversation 11 comments

  • lvthunder

    Premium Member
    19 October, 2021 - 11:13 am

    <p>12 million vs 203 million. Yikes, what a difference. Is there anyone lower than Google except Microsoft?</p>

    • Paul Thurrott

      Premium Member
      19 October, 2021 - 12:49 pm


      • darkgrayknight

        Premium Member
        19 October, 2021 - 1:54 pm

        <p>Well LG quit the market, but how many phones did it sell two years ago?</p>

        • JH_Radio

          Premium Member
          20 October, 2021 - 3:55 pm

          <p>Wonder if you can LineageOS LG phones. </p>

  • jmeiii75

    Premium Member
    19 October, 2021 - 11:58 am

    <p>Not that you don’t have enough to do Paul, but would you consider writing an article comparing the Pixel 6 with the 5a, once you’ve spent some time with the 6?</p>

    • Paul Thurrott

      Premium Member
      19 October, 2021 - 12:50 pm


  • innitrichie

    19 October, 2021 - 12:47 pm

    <p>The more they produce the better IMO. It means some fantastic bargains are coming once they start wanting to free up space in their warehouses from November.</p>

  • Alex Taylor

    19 October, 2021 - 12:55 pm

    <p>Doubling their sales wouldn’t be hard at all.</p><p>Just making the Pixel available internationally would do it overnight. (Said from my perspective here in New Zealand – the same would go for much of Europe and elsewhere) </p>

  • sephdk

    19 October, 2021 - 3:16 pm

    <p>They could sell a lot more than 7 million if they sold them in more countries. Limiting themselves to only eight countries is dumb. </p>

  • perception7

    19 October, 2021 - 3:21 pm

    <p>If they had the stock and could have kept the store website running, they could have those sales already. Sheesh.</p>

  • kjb434

    Premium Member
    19 October, 2021 - 10:12 pm

    <p>The only advice I would give is wait about 6 months and the price will be 40% cheaper for the 6pro.</p>


Stay up to date with the latest tech news from!

"*" indicates required fields

This field is for validation purposes and should be left unchanged.

Thurrott © 2023 BWW Media Group