Google Expects to Sell 7 Million Pixel 6, 5 Million Pixel 5a Handsets

Posted on October 19, 2021 by Paul Thurrott in Android with 11 Comments

Following up an earlier report about Google expecting record sales of the Pixel 6 family, Nikkei Asia now adds some more data to the prediction.

In September, the publication reported that Google expects record Pixel 6 family sales, which, granted, is a low bar given Pixel’s sales numbers over the past few years. At that time, Nikkei Asia noted that Google had sold just 3.7 million handsets in 2020, and that the online giant then expected to basically double that figure to 7 million units in 2022, thanks in large part to the dramatically improved Pixel 6 family.

Google will announce the Pixel 6 family today at 1 pm ET. And ahead of that launch, Nikkei Asia now reports that the firm has asked its suppliers to produce more than 7 million Pixel 6 and Pixel 6 Pro handsets on top of an expected 5 million Pixel 5a handsets. This marks “the most aggressive move yet” by Google in the smartphone space though, again, it’s a low bar: hardware makers sold 1.32 billion smartphones overall in 2020, and Samsung sold 260 million of them, compared to 203 million for Apple.

Google’s schtick, apparently, is that it is the only major U.S.-based maker of Android smartphones, and it expects this fact to help it boost sales not only in its home market, but also in Europe and Japan (for reasons that are unclear to me).

Regardless, they’ll be selling one to me for sure. I’m looking forward to today’s event.

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Comments (11)

11 responses to “Google Expects to Sell 7 Million Pixel 6, 5 Million Pixel 5a Handsets”

  1. lvthunder

    12 million vs 203 million. Yikes, what a difference. Is there anyone lower than Google except Microsoft?

  2. jmeiii75

    Not that you don't have enough to do Paul, but would you consider writing an article comparing the Pixel 6 with the 5a, once you've spent some time with the 6?

  3. innitrichie

    The more they produce the better IMO. It means some fantastic bargains are coming once they start wanting to free up space in their warehouses from November.

  4. Alex Taylor

    Doubling their sales wouldn't be hard at all.

    Just making the Pixel available internationally would do it overnight. (Said from my perspective here in New Zealand - the same would go for much of Europe and elsewhere)

  5. sephdk

    They could sell a lot more than 7 million if they sold them in more countries. Limiting themselves to only eight countries is dumb.

  6. perception7

    If they had the stock and could have kept the store website running, they could have those sales already. Sheesh.

  7. kjb434

    The only advice I would give is wait about 6 months and the price will be 40% cheaper for the 6pro.