Apple is Finally Competing on Price (Premium)

Apple is Finally Competing on Price (Premium)

Competition has finally had its inevitable impact on even the mightiest of consumer electronics companies: Apple, suddenly, is competing on price. Just like a normal company.

This is big news, folks. It means that rivals like Android and Microsoft Surface are indeed having an impact on a company that has for many years seemed impervious to normal market conditions. And this change will benefit all of us, even those who will never buy an Apple product.

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