Too Soon, Microsoft. Too Soon (Premium)

Too Soon, Microsoft. Too Soon

I recently joked with Scott Hanselman on Twitter that Microsoft implements technology too quickly, allowing followers like Apple to come in later and perfect and popularize that technology. Sadly, this is no joke.

This situation also neatly highlights how much the personal technology industry has changed over the past decade. When Microsoft and PCs ruled the industry, it was the software giant that could formalize technologies and popularize them for bringing them to the masses. Microsoft still does a great job of doing this with the enterprise and cloud computing. But in the consumer space, it is now Apple---and other firms, like Google and Amazon---that are doing so.

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