Let’s Talk About the iPhone XR (Premium)


The consensus on the new iPhone lineup is that they have bigger screens and bigger prices. But hold on a second there.

I had originally intended to write something I'm calling Analysis: Apple's September 2018 Announcements, modeled in large part after something I wrote last year in the wake of Apple's September 2017 event. And ... I may still publish that, since I've written most of it. But in the process of that work, my mind kept returning to the iPhone XR. I feel that this is the sweet spot in Apple's new iPhone lineup. And that it bucks the "bigger prices" part of the conventional wisdom.

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