Apple’s iPhone kicked off the modern smartphone era, and it’s arguably the most important personal technology product of all time. But the iPhone is suddenly not so cool anymore, with consumers, with tech enthusiasts, or with Wall Street. What went wrong?
Well, that’s obvious. It’s the same thing that happened to Microsoft: In creating a single blockbuster product—Windows, in Microsoft’s case—it settled automatically into a protectionist monoculture and pushed nothing but refinements and derivative products, none of which ever matched the success of the original.