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Apple Uses Microsoft Mobile Strategy to Legitimatize iPad Pro (Premium)

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Apple Uses Microsoft's Mobile Strategy Against it in New iPad Pro Ad

This week, Apple unveiled a set of new TV ads for the iPad Pro. One of them will be particularly interesting to Microsoft enthusiasts.

I don't normally write up Apple ads, or any ads for that matter. But examining ads can actually be useful. That is, an advertisement is an explicit statement of strategy intent, aimed right at the buying public. They're something to study.

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