Windows Phone Usage Stats for August 2015

Posted on August 24, 2015 by Paul Thurrott in The Sams Report, Windows Phones with 0 Comments

Windows Phone Usage Stats for August 2015

Another month, another peek at Windows phone usage stats. As has been the case recently—we seem to stuck in a strange limbo ahead of the new Lumia flagship announcement—there aren’t any meaningful changes this month. But the Lumia 640 is the new success story in the United States.

As you may remember, AdDuplex bills itself as the largest cross-promotion network for Windows phone and Windows 8 apps, empowering developers and publishers to promote their apps for free by helping each other. And each month it provides a tantalizing glimpse at which Windows phone (and Windows) devices people are actually using.

Here’s what’s happening this month.

Minor changes to the top ten. This month, the Lumia 640 and Lumia 435 enter the global top ten list. The Lumia 520 is still number one but falling, with 17.2 percent usage. The rest of the top five include the Lumia 630/635 (16.7 percent), the Lumia 535 (9 percent, up slightly), Lumia 530 (5.8 percent) and Lumia 625 (5.3 percent).

Microsoft/Nokia still at about 97 percent of all usage. The Lumia lineup inches up slightly to 96.81 percent of all Windows phones in use. HTC (1.41 percent), Samsung (0.65 percent), and Huawei (0.36 percent) bring up the rear, with “other” encompassing only 0.77 percent.

No major changes in OS versions either. Windows Phone 8.1 is unchanged, with 78.1 percent of all usage, followed by Windows Phone 8.0 (11.8 percent), Windows Phone 7.x (6.8 percent) and Windows 10 Mobile (3.3 percent, up from 2.6 percent last month). I suspect a new build helped that last one.

Lumia 640 jumps again in the US. In the US market, the Lumia 640 has jumped to the number two spot, which is pretty incredible, with 8.8 percent of all usage here. The rest of the top five includes the Lumia 630/635 (36.7 percent), the Lumia 520/521 (13.7 percent), Lumia 630 (5.3 percent), and Lumia 530 (4.7 percent).

No major changes in US wireless carriers. There were no changes in the positions of the top five US carriers, only minor usage changes: AT&T Wireless is number one with 31.3 percent of usage, followed by Cricket, which is part of AT&T (18.9 percent), T-Mobile (15.2 percent), Verizon (11.6 percent) and Metro PCS (8.1 percent).

France. I don’t normally mention AdDuplex’s monthly look at various international markets, but since I was just in France and checked out which Lumias were available at the local wireless carrier, I was a bit curious. The top five phones there are Lumia 635 (18.2 percent), Lumia 520 (15.3 percent), Lumia 625 (9 percent), Lumia 535 (7.3 percent), and Lumia 1320 (6.8 percent). Oddly, one of the phones I saw for sale there, the Lumia 435, isn’t even on the list.

Once again there were no new flagship sightings this month.