A new report claims that usage of Hulu’s Live TV service is double that of YouTube TV, and well ahead of other competing services.
Hulu + Live TV, as Hulu’s live streaming television service is awkwardly named, will soon surpass the 2 million subscriber milestone, making it roughly twice the size of YouTube TV, which has a bit over 1 million subscribers. That’s according to a new report in Bloomberg that cites people with knowledge of the matter.
Perhaps more ominously, Hulu and YouTube’s live TV services are the only US-based cord-cutting solutions that are currently growing. Rival services like DirecTV Now, Sling TV, and Sony PlayStation Vue have apparently slowed dramatically, with some experiencing an actual subscriber based drop in response to higher prices.
I’m not surprised that Hulu and YouTube are among the top performers, given the quality of both services. But I’m a bit surprised that YouTube TV isn’t the top choice. Perhaps Hulu’s connected video streaming service plays a role there, as YouTube TV is literally only TV.
Certainly, pricing isn’t helping any of these services: After initially entering the market at lower price points, each cord-cutting service raised prices last year, with both Hulu + Live TV and YouTube TV coming in at around $45 per month. That gives cable subscribers little financial incentive to switch, though of course online services like Hulu and YouTube TV offer many other advantages over traditional cable bundles.