Although Netflix has recently raised its prices in the United States, the company is trying something different in other markets. Back in November of last year, the company said it would start testing new, cheaper pricing options in developing countries.
And it seems like Netflix has finally started testing these new pricing options. India’s Economic Times reports that Netflix is testing a new subscription plan for its service that costs only Rs 250, which is half the price of its regular plan that comes at Rs 500. At Rs 500 or roughly $3.64, Netflix’s service will be more accessible than ever before.
The new subscription plan doesn’t limit what you can watch on Netflix, but instead, it only allows you to watch standard definition (SD) content on a single phone or tablet at a time. That means you won’t be able to watch something on your phone while a friend watches another show on their device on a shared account, for example.
“We will be testing different options in select countries where members can watch Netflix on their mobile device for a lower price and subscribe in shorter increments of time. Not everyone will see these options and we may never roll out these specific plans beyond the tests,” a Netflix spokesperson said.
Netflix’s new mobile-only plan is still more expensive than other streaming services in India. As ET notes, Amazon’s Prime Video costs Rs 129 per month, while Hotstar’s service costs Rs 199. Netflix’s content is obviously much better and diverse, so maybe the extra price is worth it.