Google Launches Screenless Fitbit Air and Rebrands Fitbit App to Google Health

Google Health Fitbit Air

Google officially unveiled the FitBit Air today, a new screenless fitness band priced at $99 and offering up to a week of battery life. The company is also rebranding the Fitbit app to Google Health and making its new AI-powered Health Coach available globally.

Google acquired Fitbit back in 2021 and started pushing users to transition their Fitbit accounts to Google accounts three years ago. Now, the Fitbit app will become Google Health on May 26, and users of the separate Google Fit app will also be migrated to the Google Health app later this year.

“The Fitbit app is entering a new era and leveling up as the Google Health app,” Google said today. “With the new app, we’re bringing together all of your health data, from wearable devices, Health Connect, Apple Health and your medical records into a single place. You can get a holistic view of your health, and soon will be able to securely share your data with friends, family and doctors.”

The new Google Health app keeps existing Fitbit features, but it’s been redesigned with customizable dashboards, more data and trends, and improved cycle tracking. In the US, the app also allows users to securely sync their medical records, so they can keep track of lab results, vitals and medications over time.

The new Google Health coach, which is now available globally within the new Google Health app, uses AI to provide personalized health insights and recommendations. This new AI-powered coach can offer fitness plans, step-by-step workout guidance, and more. It’s available with a $9.99/month Google Health Premium subscription (previously Fitbit Premium), which is also offered at no additional cost with a Google AI Pro or Ultra plan.

Health app coach messages

Lastly, the new screenless Fitbit Air is available for pre-order today for $99.99, and there’s also a $129 Stephen Curry Fitbit Air Special Edition with a water-resistant coating and a raised interior print. Both models will start shipping on May 26 and include a three-month trial of Google Health Premium.

“Fitbit Air is our smallest tracker yet — a proactive wellness partner that uses high-fidelity sensor technology in a tiny, discreet pebble that enables advanced health and fitness tracking like 24/7 heart rate, heart rhythm monitoring with Afib alerts, SpO2, resting heart rate, heart rate variability, sleep stages and duration, and more,” Google said today.

The Fitbit Air connects to the Google Health app on iOS and Android over Bluetooth, and it will detect and track common activities automatically. Compared to the more expensive Fitbit Charge 6, the Fitbit Air offers water and dust resistance with an IP68 rating, and it can also analyze cardio load with a Google Health Premium subscription. While it does come with an optical heart rate monitor and device temperature sensor, the screenless design means that there’s no built-in ECG app and EDA Scan app for stress management.

Google will be selling different band types starting at $34.99 for the Fitbit Air, including the Fitbit Air Special Edition Performance Loop band co-designed with NBA player Stephen Curry. “We’re just getting started and will continue to make health more accessible and intuitive for everyone,” Google said today.

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