Windows 11 Inches Closer to 25% Market Share in Latest AdDuplex Report

Windows 11 claimed a 23.1% market share in AdDuplex’s latest survey for June 2022. There was no new data last month, but Windows 11 had a 19.7% market share in AdDuplex’s April 2022 report, so we’re looking at a quite unimpressive 3,4% points progression in two months.

With a 38.2% market share (up from 35% in May), Windows 10 version 21H2 remains the most popular version of Windows in this latest survey based on data collected from around 5,000 Microsoft Store apps. Windows 10 version 21H1 remains in the second position at 23.9%, down from 26.4% in May.

Clearly, Windows 11 is growing very slowly, and considering that AdDuplex’s data represents just a small fraction of the over 1.4 billion devices running Windows, actual usage could be much lower. It’s going to take years for Windows 11 to become the most popular version of Windows, and it doesn’t help that minimum requirements for the OS left many Windows 10 users on the sidelines. As Windows 10 will be supported until 2025, business users also have no reason to hurry.

Microsoft officially announced Windows 11 a year ago, and the OS is set to receive its first big update later this fall. Windows 11 version 22H22 is already being tested with Windows Insiders in the Beta and Release Preview channels, and it will bring various improvements to the Start Menu, Taskbar, Task Manager, and File Explorer.

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  • jchampeau

    Premium Member
    30 June, 2022 - 10:32 am

    <p>I think both you and AdDuplex mean usage share, not market share. AdDuplex is reporting on what people are <strong>using</strong>, not what they are buying on new PCs. I suspect all new PCs at this point come with Windows 11, even if some enterprises downgrade to Windows 10 before deploying to their users.</p>

    • hrlngrv

      Premium Member
      30 June, 2022 - 7:28 pm

      <p>AdDuplex doesn’t and can’t measure Windows usage for versions prior to 10.</p><p><br></p><p>FWIW, StatCounter shows Windows 7 usage for June 2022 at 11.52%, Windows 8.1 at 2.83%, Windows 8 at 0.67%, Windows XP at 0.39%, all others at 0.16%. It shows Windows 11 at 10.96%, still behind Windows 7. FWIW, StatCounter shows Windows 11 usage for April 2022 at 8.91%.</p><p><br></p><p>Because AdDuplex only measures usage in <em>some</em> Store apps, its numbers are <strong>unavoidably biased</strong> in the statistical sense. At most AdDuplex measusers Windows 10 and Windows 11 usage. Since I very much doubt any enterprise which uses group policy allows installing and running any Store apps, I suspect AdDuplex data comes overwhelmingly from consumer/home/leisure PCs.</p><p><br></p><p>IOW, at best AdDuplex may be an OK estimator for the sub-population of PC users who frequent this site.</p>

  • Bart

    Premium Member
    30 June, 2022 - 10:54 am

    <p>With people back in the offices (less working from home) and knowing the Enterprise isn’t upgrading Windows 10 to 11, I think this is actually quite a big jump.</p>

  • dftf

    30 June, 2022 - 11:45 am

    <p>Assuming that this data from <em>AdDuplex</em> does represent an accurate usage-share picture (which, remember, they only sample a handful of PCs which have specific apps installed from the <em>Microsoft Store,</em> and those apps have to contain ads which are served by <em>AdDuplex</em>)… then at roughly 24% (if you include the Insiders) then how does this compare to what <em>Vista</em> and <em>8</em> both achieved at their peaks?</p>

  • ebraiter

    30 June, 2022 - 3:42 pm

    <p>From what I’ve heard, I’m almost sure the Windows 11 share is lower than that.</p><p>Windows 10 v22H2 is in the "can". Just fixing issues in time for a fall release.</p>


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