Microsoft Opens New Mixed Reality Studios for Creators

Posted on October 25, 2017 by Paul Thurrott in Dev, Windows 10 with 8 Comments

Microsoft Opens New Mixed Reality Studios for Creators

In a bid to help content creators embrace VR, Microsoft has opened its second Mixed Reality Capture Studio and Mixed Reality Academy in San Francisco.

“We want to help mixed reality experts become even more expert,” Microsoft’s Liz Hamren explains. “We want to help creators invent cutting-edge experiences that dazzle us in imaginative new ways.”

Microsoft has a place in San Francisco called the Microsoft Reactor, which it describes as “a community hub for creators and developers to come together, learn, collaborate, and help fuel the era of mixed reality.” And the Reactor is now picking up services that Microsoft previously offered only in Redmond.

For example, Microsoft already has a Mixed Reality Capture Studio in Redmond, so the San Francisco location at the Microsoft Reactor is its second. And the firm is partnering with Dimension Studio in London to provide a third location for this work. You can learn more here.

“These studios enable customers to create holograms that can be used for mixed reality experiences from 2D screens to fully immersive VR,” Hamren says. “Our goal is to make high-quality holographic captures accessible for mixed reality creators everywhere.”

Likewise, Microsoft already offers a Mixed Reality Academy in Redmond too. So it is now offering its mixed reality courses and workshops in San Francisco for the first time. These include a discovery program for beginners, a multi-week expert program for partners that wish to join the Mixed Reality Partner Program (MRPP), and various workshops and hackathons. You can learn more here.


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Comments (8)

8 responses to “Microsoft Opens New Mixed Reality Studios for Creators”

  1. Chris_Kez

    This reminds me of Google opening up dedicated YouTube production spaces/studios for creators (LA, NYC, London, Tokyo, Sao Paolo). I have to wonder how Microsoft plans to make holographic capture accessible to creator's "everywhere". How long has it been since they demoed that mobile capture app? Is that actually coming to market at some point? Are they working with camera makers to incorporate the requisite technology? Are they going to shrink that crazy capture rig they have and make it available for sale? If they do get some mass of folks making this content, will it be compatible with YouTube? So many questions, and as usual Microsoft offers no information or any kind of road-map.

  2. Bats

    This is all nice and all, but let's get real here. Exactly how much does this all cost?

  3. Daniel D

    All they need to do is make all VR about clippy. It will then sell itself.

  4. Jules Wombat

    At first I read this as a Microsoft releasing a 3D modelling developer studio software package. Nope, just a waste of building space.

    Just buy out Unity, to get some developer interest and motivation in all this VR and 3d visualisation stuff.

  5. MutualCore

    Missing in this article is that MS is licensing this type of capture studio as well.

    Hamren said that other studios are expected to be licensed around the world in the coming months.

  6. Wyatt6

    It helps make high-quality holographic captures accessible for mixed reality creators.

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